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Vital Benefits of Mobile Marketing

April 19, 2012 | Comments: 0 | Views: 233

Are you aware about the ever-increasing popularity of mobile marketing and varied benefits attached with it? If the answer is no, then this article will enlighten you about all the factors which make marketing through mobiles very effective and affordable.

Reaches New Horizons and Geographical Areas

You can reach potential customers and explore new options as mobiles cross handset limitations, location barriers or demographic issues. In fact if you research about the emerging economies like South Africa you will get to know that mobile penetration and ownership is approximately 100 per cent, higher than that of the internet or television. So the marketers who are still using the traditional means need to change their strategies and choose mobile text marketing to successfully achieve their marketing goals.

Affordable and Highly Cost Effective

Where television, radio, newspapers or billboards highly increases your marketing costs, mobile marketing greatly reduces it. It does not involve substantial production or distribution expenses as the cost of messages are very less.

Highly Effective

When you will compare the effectiveness of mobile marketing with other sources of promotion, you will realize that the efficacy of marketing through sending mobile messages cannot be paralleled. The prospective customers first need to opt for receiving the marketing messages. So, if they have opted for it and when you send them the messages, they would definitely read it and respond to it at the earliest.

The ones whom you are sending the messages are extremely qualified to be your sales prospects. The best part of the mobile text marketing is that the consumers have the facility to read the message at their convenient time. If they are busy with some work, they can read your message as soon as they get free and will then take necessary action. In fact you will discover that most of the people read within 15 minutes of receiving the mobile message and respond to it in an hour, which is extremely successful rate.

Measurable and offers Optimum ROI

You can easily track the messages that you have sent and monitor your campaign effectively. Through the two way communication you can analyze the responses of your customers. In case you don't find the responses as positive you can immediately change your mobile marketing campaign strategy. At the end of the campaign you will surely find the results highly productive and your return of investment will enhance considerably.

The author is an expert in Mobile Marketing Services. He has created and operated many Mobile Text Marketing Campaigns for various Mobile Marketing Service Providers.

Source: EzineArticles
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