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New Cost Efficient Way to Use SMS Blasting

February 20, 2012 | Comments: 0 | Views: 167

SMS marketing has become the best way to reach people directly. Everybody has cell phones in this day and age and an SMS provides you a means to connect with people on a personal basis. Given the numerous mobile users out there, this form of marketing can reach an extraordinarily large audience. You can very simply disseminate any information or content amongst hundreds of thousands of people and expect a large percentage of them to read it.

This practice of sending mass SMSs to people as a form of marketing or advertising is commonly known as SMS blasting. Numerous IT solutions companies are offering their services to setup the required gateway so that you can begin your SMS campaign. However, for some this may be a bit too costly.

The Traditional Practice

In the traditional practice of sending mass SMSs, an IT solution utilizes the Internet to forward SMSs to a vast number of mobiles. However, the process is expensive as it involves setting up a dedicated SMS gateway that will send and receive your SMSs.

Smaller companies who require just a value added SMS campaign however, find that investing such a large amount is not good business. For example a local business might not benefit a lot from a widespread SMS campaign in spite of spending thousands on the whole process.So, smaller companies might need to have deep consideration regards on this.

SMS Payment Gateway

A new system of sending mass SMSs might be the SMS solution for the smaller companies. This new system is called the SMS payment gateway and it can allow people the similar benefits of running an SMS campaign without incurring a huge expenditure.

This is how it works, instead of creating a dedicated gateway; an IT solutions company can offer you its own gateway to send the SMSs. Moreover, these SMSs will reach the gateway through the telephone network companies only.

The entire process works on a profit sharing basis, where the gateway provider and telephone network companies take a nominal percentage of each SMS. This will allow any third party user to link up to the gateway and send SMSs without having to undergo the hassles of the security procedures.

You also get excellent features such delivery notification for every message, a flexible payment scheme, smart gateway unlimited outgoing and incoming SMSs etc. This is an excellent solution for a cost effective SMS campaign for small companies.

If you keen to know more about SMS blasting, sms marketing, sms gateway, visit to the related website for more information

Source: EzineArticles
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