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Military Strategists Dealing With Terrorism Need to Understand Territorial Business Marketing?

February 21, 2012 | Comments: 0 | Views: 162

Last year, I was talking with a student from a war college about an upcoming assignment. Specifically we were discussing the SF Doctrine and the need to know your enemy. It turns out that after years of analyzing and studying terrorism, guerrilla warfare, and pre-revolution activities of various malcontents or groups of folks wishing to overthrow a tyrannical government - that many similarities kept popping up over and over again. Okay so, let's talk about this for mall and shall we?

After going over all the notes for the class, and reading some of the more popular literature on the topic, I immediately saw truisms that happen in territorial business marketing and in the franchising sector. You see, before retirement I was in the franchising sector, and we went into what was for us "virgin territory" with long-standing competitors entrenched in the community. It was up to us to break the status quo harvest a few new customers, and use word-of-mouth marketing, advertising, and branding to create a loyal group of consumers to grow our business model.

In looking at the U.S. Army's SF doctrine, I also noted some misunderstandings of how trends, groups, and ideas spread like wildfire. Fighting a terrorist organization or an insurgency, or even dealing with guerrilla warfare attempting to overthrow a government is obviously not an easy endeavor, and if you play it wrong while fighting such groups, you only help in an early demise. It would appear to me that it would be very wise for those studying these things to have worked in a franchise company or a large company let's say like Starbucks on their marketing team setting up new businesses or outlets.

Today, for instance we know that those working on social networking teams are busy analyzing the data studying how trends occur, and trying to put mathematics to the entire dynamic. Whereas this is very wise as well, it is amazing how much all this relates to the topic of terrorism, or the overthrowing of governments, you still get a better understanding of the actual flow, human emotion, and what it takes at the ground level when you study business territorial marketing.

Now then, with regards to the SF doctrine - yes, "Know Thy Enemy" by categorizing the enemy, but forcing any given insurgency into categories is unwise. One thing we learned in franchising is that there are regional variation, and there are various loosely run groups which do things differently, thus, one could easily surmise with regards to those wishing to disrupt a government, the same is true even within the same efforts against let's say an occupying force.

Resistance forces have different resources within different groups, some even different grievances, thus, I'd definitely advise military strategists, and mathematical analytical thinkers to beware of trying to throw a blanket over all of the disruptors, some may be workable and able to be drawn into the political process, causing other groups to disband, or hold off on aggressive strikes or moving to different phases.

I do not therefore trust the US Army's SF Doctrine or published documents, they need an upgrade, and merely studying Mao's philosophy is not sufficient. I find it "extremely dangerous" all the "bullet points" in these modern day versions in presentation. BEWARE, it will cause mistakes, and misunderstanding of the knowing the enemy. So, please consider all this if you will.

Lance Winslow has launched a new provocative series of eBooks on Future Military Technologies. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank;

Source: EzineArticles
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Military Strategists


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