Author Box
Articles Categories
All Categories
Articles Resources

Can Business Strategy and Marriage Mix?

February 23, 2012 | Comments: 0 | Views: 157

An intriguing question that usually raises eyebrows and generates a "tell me more..." reaction. The reality is that we haven't often mixed the corporate stuff with our home lives and certainly not our marriage - but why haven't we?

For so many of us who work for corporations or are part of the business world, some ways of working are deeply engrained and almost second habit in our working lives. Take for example planning - Annual Planning or Strategic Planning. This is the bread-and-butter basics of explicitly agreeing where you are today, where you want to get to, and how you are going to get there. Yet how often do you hear of a couple pulling together to do their annual plan at home? Or their strategic plan? Not very often.

In fact, in a study commissioned by The Marriage Development Company, only 9% of couples claimed that they regularly conduct annual and/or strategic planning at home. Not that surprising, but it does beg the question of why not? Imagine trying to have an effective and efficient team at work without having a plan to map out overall goals and the role of individual's activities in helping to achieve these goals.

My observation is that many couples feel so busy and overwhelmed with their day-to-day activities that they haven't had or taken the time to think about the bigger picture and where they are heading. Many instinctively know that they should have a better idea of where they are going, or may even sense that they may not really be aligned with their partner on what their key priorities are for the 1, 5, or 10 years ahead, but they don't seem to get around to having the conversations to work it through. In contrast, at work we often have the benefit of structured processes that force this discipline - eg. an annual and strategic planning cycle to agree budgets, etc. At home, unless we create this discipline, there will always be urgent or other "stuff" that takes up our time and the planning falls to the wayside.

I often reference Dr. Stephen Covey (author The 7 Habits of Highly Effective People) and his 2x2 matrix of activities allocated along the axes of Urgent-Not Urgent and Important-Not Important as an illustration of how Important but not Urgent activities (like planning) will only be addressed if we consciously set aside time for them. This is especially relevant for couples where the chances that two busy people will have spare time simultaneously and spontaneously agree to use it for planning is not that likely! It's like trying to plan your business through a series of random conversations as you pass in the hallway or meet at the water cooler, rather than setting aside quality time through robust meetings and conversations.

Through our workshops, it's been satisfying to see how much benefit couples are reaping from introducing a (simplified) annual and strategic planning process into their ways of working at home.

It makes the plan explicit and creates a common "language" - rather than 2 different "assumed" plans in each partner's head.It helps communication - the very nature of it being explicit helps to identify points of agreement and differences that encourages robust and productive conversations.It encourages the discipline of thinking a bit further out - rather than dealing tactically with actions on a daily or weekly basis. This helps to create a common road map and sets a joint direction.It helps prioritization, enabling couples to jointly choose where to spend their scarce time and money.It becomes part of a virtuous cycle where year on year couples can take stock, learn from the past year, and agree their plans going forwards.

So it would seem that couples are finding that marriage and business strategy can mix and indeed mix well!

Lisa Chin-A-Young is Co-Founder of The Marriage Development Company which reapplies business strategy and frameworks to home life. For a smarter way to communicate, plan, and work together. Visit or contact us at to sign up to our face-to-face workshops in Central London, e-workshops Globally, or to find out more.

Be Together. Work Together. Grow Together.

© 2012 Copyright The Marriage Development Company Ltd.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Marriage Development Company


Business Marriage


Strategy Marriage




Business Strategy

When speaking of celebrity weddings, they dresses are mostly tailored and designed form reputed international designers. Say for example, Dutch Victoria’s Secret model Doutzen Kroes. When speaking

By: Simon Liva l Relationships > Wedding l December 12, 2012 lViews: 215

Funny groom speeches play an important role in making the wedding atmosphere nice and relaxed. Wedding is all about celebration and enjoyment and the best way of adding to the celebration is to make

By: Bartley de Wilson l Relationships > Wedding l November 29, 2012 lViews: 218

The wedding cards of every religion have something peculiar and convey a lot about the religion. There are various online stores that are solely designing Muslim wedding cards and there is an option

By: Indian Wedding Card l Relationships > Wedding l November 29, 2012 lViews: 388

Practice makes pretty! Make sure the dance floor is right for the song and practice plenty of time before hand.Practice makes pretty! Make sure the dance floor is right for the song and practice

By: Simon Liva l Relationships > Wedding l November 21, 2012 lViews: 280

Wedding invitations are very important as they are the first impression and unique wedding invitations are generally kept by the guests. The wedding is an auspicious occasion and all the rituals are

By: Indian Wedding Card l Relationships > Wedding l November 16, 2012 lViews: 444

A closer look into the popular series of books called Fifty Shades of Grey that has spurred women all over America to get in touch with the sensual side in life. It's about letting your daily

By: martha l Relationships > Sexuality l October 25, 2012 lViews: 307

Marriage is a beautiful thing and why?. It is because God instituted it. Whatever God gives us is always good for us. The problem in many marriages is the lack of love, commitment, fidelity, and

By: Christinal Relationships > Marriagel August 11, 2012 lViews: 315

The Girl Gets Ring system is part of the Million Marriage Mission by two relationship experts whose goal is to help women understand men better and get them to commit in a non-pushy way. It provides

By: Tim Waynel Relationships > Marriagel June 29, 2012 lViews: 257

Ever wonder what the Bible says about sex? It is filled with plenty of practical information about our daily lives including advice on love, money, wisdom, relationships, and work but what about sex?

By: Christine M Hammondl Relationships > Marriagel June 28, 2012 lViews: 221

Attending an Indian wedding that is grand and full of rituals can be quite an overwhelming experience. Read this article to gain a basic insight into the great Indian wedding.

By: Sanjeev Pahwal Relationships > Marriagel June 26, 2012 lViews: 234

Wives often find themselves in a quandary. Many express difficulty in reconciling the need to fulfill their husband's responsibilities and being submitted to their own husbands. Can a wife do both at

By: Kim V. Moorel Relationships > Marriagel June 26, 2012 lViews: 249

Every bride and groom wants their wedding to be a huge success. But there is so much to plan it can seem impossible to create the exact wedding you want. However there are ways to ensure your wedding

By: Tatiana Poremboval Relationships > Marriagel June 25, 2012 lViews: 179