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The Correct Strategy For Bulk SMS Marketing In The UK

November 16, 2012 | Comments: 0 | Views: 228

Communicating with customers has never been easier because bulk sms marketing is fast becoming an effective tool for business growth. Due to text messaging being an integral part of most people's lives, this strategy is proving to be very influential for attracting new customers and gaining the trust of existing customers. An SMS, or a Short Message Service, will be sent directly to an individual's mobile phone with this form of marketing. When marketing a business in this way, it is possible to get the message across immediately. With more than 70% of the world population possessing a mobile phone, bulk SMS marketing is undoubtedly becoming a compelling way to interact with interested consumers.

When a UK-based business tries out this personal form of marketing, they need to perfect their strategy so that customers are drawn closer to the business, rather than being pushed away. Primarily, the correct method should be put into place so that mobile numbers can be collected. Without these mobile numbers, SMS marketing will be impossible. Mobile phone users may find it irritating if they receive text messages without opting in for the alerts, which is why trust and a relationship must be established prior to getting a contact number.

Detailing the benefits of SMS updates such as product discounts, breaking news and appointment reminders will intrigue the customer to join the campaign. When the consumer gives their mobile number, there will be some guidelines to follow. Because sending an group sms is such a direct form of marketing, it is important not to scare customers away. Messaging should be infrequent with no more than two text messages being sent per month. The customer should also feel that they are being given an offer that is exclusive to them because they shared their mobile number.

Offering customers the chance to unsubscribe from SMS marketing is essential because this gives them control over what information they want to receive, if any. In addition to this, alerting them of potential fees if they do not have an unlimited SMS plan will ensure that they have given their full consent prior to welcoming marketing messages. Once this strategy is put into place, efforts must be devoted into the campaign itself. A powerful message must be delivered in just 160 characters and after this is achieved, this new type of marketing will be low cost and productive when used on an on-going basis.

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