Author Box
Articles Categories
All Categories
Articles Resources

SMS Mobile Marketing: An Annoying or Effective Form of Promoting Your Business?

November 16, 2012 | Comments: 0 | Views: 246

If you are considering using SMS mobile marketing to promote your business, you may already be aware of the huge benefits that this form of marketing can bring. There are, however, some precautions that you must take to ensure that your marketing campaign is welcomed by your target audience.

As with all marketing techniques, it is essential for you to ensure that your activities are legal and do not invade anyone's privacy. As an Internet user, you are likely to be familiar with spamming - the use of technology to send unsolicited bulk messages. Spam is not only annoying but it immediately provides the targeted group of recipients with a negative impression of the business behind it. Email accounts offer their customers spam filters, which remove the majority of spam from inboxes and into junk mail folders. Mobile phones, on the other hand, lack such a filtering system and it is for this reason that it is essential for you to ensure that any marketing messages that you do send will not be considered as spam.

To ensure that your sms marketing campaign is more effective than annoying, you must first obtain permission from the customers or businesses that you plan on listing in your database of contacts. You can actively seek permission by, for example, collecting the mobile phone numbers of the attendees of business conferences or through adding an opt-in tick box on a relevant page on your website. Once registered, you should always provide your customers with the option to opt-out of receiving SMS marketing communications.

When devising SMS marketing campaigns, you should use SMS messaging on a frequent basis but should make a mental note not to overdo it. You should send sms text marketing regularly enough to ensure that your business remains at the forefront of everyone's minds but not so often that the customer ends up feeling overwhelmed and frustrated. Every SMS marketing message that you send should publicise a key piece of information. You should refrain from creating and sending messages without good reason. Ensure that your communications are always considered to be informative and useful and contain call to actions that are easy to understand. When you follow these simple rules, your marketing campaigns will remain on the right side of the law and the recipients of your SMS messages will remain happy that they opted into your service. Most importantly, your campaign will target the right audience and this will improve your chances of success.

Article Source:
Was this Helpful ?

Rate this Article

Article Tags:

Sms Marketing


Sms Text Marketing

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11708

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 448

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 409

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 263

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 334

Offering customers the chance to unsubscribe from SMS marketing is essential because this gives them control over what information they want to receive, if any.The UK’s Most Popular Bulk SMS

By: Simon Lival Business > Marketingl November 16, 2012 lViews: 228

SMS bulk marketing enables a business to send out an unlimited number of SMS messages with a click of the mouse.SMS bulk marketing enables a business to send out an unlimited number of SMS messages

By: Simon Lival Business > Marketingl November 15, 2012 lViews: 242

Traditionally customers were known and recognised which made them feel valued. As more and more customers order online it becomes harder for brands to offer a personal service. Finally make sure you

By: Simon Lival Business > Marketingl November 05, 2012 lViews: 297

Standout Limited is a one stop solution for new entrepreneurs who are seeking the right expertise to run business smoothly. They offer Professional Service Marketing at affordable rates. Standout

By: Ben Holmesl Business > Marketingl August 06, 2012 lViews: 334

Mobile surveys are an important tool through which you may reach your audience anytime and anywhere. You get an instant feedback from the consumers and their views regarding a particular product.

By: Brett A Leel Business > Marketingl April 24, 2012 lViews: 185

Updates and upgrades for medical software are always critical to make sure that doctors and other professionals don't take risks using obsolete technology. However, the costs of a needed inbound

By: Daniel B Andersonl Business > Marketingl April 24, 2012 lViews: 198

Another point to note is that the leather sofas can come both in contemporary and traditional designs. Indeed, the traditional Chesterfield sofa. Another point to note is that the leather sofas can

By: Simon Lival Home Improvement > Furniturel December 23, 2012 lViews: 260

These bathroom designers know and understand your requirements and have the power to convert your imagination into reality. These bathroom designers know and understand your requirements and have the

By: Simon Lival Home Improvement > Bath and Showerl December 23, 2012 lViews: 1189

Thus, you can apply for the negligence compensation under such circumstances in order to recover your loss, Negligence Claims, Negligence compensation Involvedness of Negligence Claims. The court

By: Simon Lival Legal > Personal Injuryl December 13, 2012 lViews: 291

When speaking of celebrity weddings, they dresses are mostly tailored and designed form reputed international designers. Say for example, Dutch Victoria’s Secret model Doutzen Kroes. When speaking

By: Simon Lival Relationships > Weddingl December 12, 2012 lViews: 215

If a lawyer is not able to devote enough time to your case then your defense is likely to suffer. Moreover specialization in one stream or other of defense is important so that the attorney can

By: Simon Lival Legal > Criminal Lawl December 12, 2012 lViews: 429

With a team of professionals around, you don’t need to worry about the health of the carpet. A Professional carpet Melbourne Company refrains from using harmful chemicals to accomplish their task.

By: Simon Lival Home Improvement > Cleaning Tips and Toolsl December 12, 2012 lViews: 445

Discuss this Article

comments powered by Disqus