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Lead Generator - Getting Data You Don't Have

April 15, 2012 | Comments: 0 | Views: 157

If you're a marketing research group, people might think you have all the data they need to know about their target markets. You can cover a wide range of industries and are not afraid to do more research if your current data is inadequate.

However, there's just so many target markets out there you can devote yourself to. You may have the data on a lot of them but that doesn't mean you know everything. Proof of this can actually lie within your own marketing campaigns.

Remember, who benefits the most from your studies? It's other companies who need your data to help confirm that they're either doing the right marketing strategy or need to fix it accordingly. On the other hand, there's a good chance that you don't have the resources to gather information on them.

This is a common scenario for marketing research groups that are too specialized in analyzing consumers. If your group is one of them, chances are you know how different consumers can be from the businesses who want to learn about them. You can't market to one group in the same way you would another, just like how their respective transactions of B2B and B2C work differently from each other.

The sad thing is being in marketing research means you'll need to tackle both sides of the business world. Businesses need your data but you need data to help find them. One difference between businesses and consumers is that the latter is studied in large groups. The former on the other hand demands your complete undivided attention. Each one is a special case and their needs are just as unique.

Such uniqueness has many implications. But one thing's for certain: you may not have the data necessary to contact and qualify them for your own marketing leads. Like any B2B organization, you need such leads if you want to make the most out of what you do. And given the demand for your services, you have the promising potential of finding a lot of prospects. The only way you'll maximize that demand though is if you know where to look. Still, given the consumer-oriented nature of your research, you may not have the resources to gather the information you need for this type of marketing venture. Businesses are a lot harder to crack than the average consumer. You need to know how to contact them and, when you do, learn to navigate through their corporate structure until you reach the target decision maker. Furthermore, you also have to know what to say and say it quickly because these people don't like wasting their time. It's quite a frustrating strategy that has you doing things fast but at the same time telling you to exercise patience.

Because of this, you shouldn't be surprised that entire companies have sprung up for the sole purpose of generating marketing leads for companies like yours. Like, their industry is based on the undeniable premise that not all companies can do things by themselves. In your case, you know not everyone can get the marketing data they need. For them, they know businesses like yours can have trouble finding information to generate interest among their own targets. Why not ask them to get the data you don't have?

Kurt Wyatt is a B2B lead generation and appointment setting specialist that aids direct marketing and advertising companies in generating quality sales leads and appointments. Kurt invites you to visit for more information.

Source: EzineArticles
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