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Grow Your Business with Bulk SMS Marketing

November 15, 2012 | Comments: 0 | Views: 242

There are many reasons why businesses are turning bulk SMS marketing to expand their horizons. SMS messages are instant and personal, without being overly intrusive. While customers are always on the move, they are rarely without their mobile phones. SMS marketing is able to benefit from this fact of life and provides businesses with an immediate way of gaining the attention that they so desire in this fast paced world they trade in.

SMS marketing is an effective form of marketing as the likelihood of an SMS message being opened by a recipient is far higher than the chances of an email passing through a spam filter and landing in an inbox. SMS messaging is also cost-effective. Through SMS marketing, a business can reach out to their customers, improve brand awareness and increase their sales - all at a low cost. In comparison to other forms of marketing, SMS messaging can be considered a bargain.

The only disadvantage associated with SMS messaging is the character limit. Mobile phone users desire information to be at their fingertips. Within the 160 character limit of an SMS message, a business must therefore provide the recipient of their message with everything that they need to know about a product or service, in addition to a call to action. The 160 character restriction forces a business to choose their message with care and only adds to the significance of a marketing campaign. When using SMS messaging, a business is unable to waffle and must instead get straight to the point. A concise SMS message is considerably more likely to capture a recipient's imagination than a long email containing an abundance of waffle.

SMS bulk marketing enables a business to send out an unlimited number of SMS messages with a click of the mouse. A mobile service provider can perform the majority of the work on behalf of a business - all a business needs to supply is the information to be contained within the SMS message and the type of customers they wish to target. The mobile service provider will then take on the responsibility for SMS message distribution.

bulk sms marketing is widely considered to be an outstanding form of modern marketing. It is not only straightforward and specific but in comparison to conventional marketing techniques, provides instant information to its target group. Unlike a poster campaign or TV commercial, the information contained within an SMS message can be retained by the user for future reference, enabling this marketing tool to stand the test of time.

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