Author Box
Articles Categories
All Categories
Articles Resources

Education Is Powerful

April 06, 2012 | Comments: 0 | Views: 162

Most lawyers have no idea about educating the public, especially for free! By this I mean that they should not only present themselves as authorities on specific given subjects, but also supply free information on a consistent basis.

What they fail to realise is that most people don't want to use a lawyer. A lawyer is a distressed purchase. You only really need one when there is a problem.

The issue with most firms is that they set themselves up as guardians of legal information. It's almost as if the information itself is some kind of sacrosanct grail that only the few will have access to; and to get access you have to the hour!

How they get away with that itself is nothing short of a scandal. I mean, let's just look at the way most lawyers charge their clients. The client has a problem that they want the lawyer to solve. The lawyer sets about his task and after a time (usually many months) he sends a bill to the client.

Imagine you wanted to add an extension to your house. You call up a builder and he tells you that he can build the extension, but he doesn't know how much it will cost because he uses a variety of different people at a variety of different hourly rates and he has no idea how much it will be until they are all finished. After all a plumber is £50 an hour an electrician £70 a labourer £25 and so on. No one in their right mind would go ahead on that basis.

It's the same if you decided to fly from New York to London and the airline said they would charge you by the minute when you landed. You just wouldn't agree to that. but that's what most law firms do...and they get away with it! Ok, they may frighten you with the size of the bill when they eventually present it but then they will write down some of the costs if you complain loudly enough. What way is that to run a business?

No, the firms that succeed quickly learn to do the opposite of what most firms do. They charge fixed fees that tie in with a monthly fee the client can afford and they include free, unlimited phone calls. They produce all kinds of information in newsletters, booklets and even e-books or podcasts using catchy titles such as: "How to Sell Your Property in a Recession", "Twenty legal situations where you don't need a lawyer", "How to have a Happy Divorce and keep the House" and they give these away or make them available for free download from their website.

The same firms also take a proactive approach by speaking at all kinds of engagements for free. They offer free legal "clinics" to big company employees where they offer to help them solve basic legal problems and help them to avoid expensive legal wrangles.

This proactive, positive approach means that when a genuine legal challenge arises the people that you have helped for free will want to retain you.

If you want to learn how to improve the profitability of your UK based law firm, then contact the Author here:

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:



Law Firm


Legal Marketing

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11718

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 692

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 449

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 410

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 264

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 334

Offering customers the chance to unsubscribe from SMS marketing is essential because this gives them control over what information they want to receive, if any.The UK’s Most Popular Bulk SMS

By: Simon Lival Business > Marketingl November 16, 2012 lViews: 229

When devising SMS marketing campaigns, you should use SMS messaging on a frequent basis but should make a mental note not to overdo it.The UK’s Most Popular Bulk SMS Marketing Company – Textlocal

By: Simon Lival Business > Marketingl November 16, 2012 lViews: 248

SMS bulk marketing enables a business to send out an unlimited number of SMS messages with a click of the mouse.SMS bulk marketing enables a business to send out an unlimited number of SMS messages

By: Simon Lival Business > Marketingl November 15, 2012 lViews: 243

Traditionally customers were known and recognised which made them feel valued. As more and more customers order online it becomes harder for brands to offer a personal service. Finally make sure you

By: Simon Lival Business > Marketingl November 05, 2012 lViews: 298

Standout Limited is a one stop solution for new entrepreneurs who are seeking the right expertise to run business smoothly. They offer Professional Service Marketing at affordable rates. Standout

By: Ben Holmesl Business > Marketingl August 06, 2012 lViews: 334

Mobile surveys are an important tool through which you may reach your audience anytime and anywhere. You get an instant feedback from the consumers and their views regarding a particular product.

By: Brett A Leel Business > Marketingl April 24, 2012 lViews: 186

Discuss this Article

comments powered by Disqus