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Customer retention using bulk SMS marketing methodology

November 05, 2012 | Comments: 0 | Views: 297

Personal communication

As customers receive more and more communication it can be hard to maintain customer loyalty. In the old days service was personal and SMS marketing enables brands to reach out to customers and communicate on a one to one basis cost effectively. A mobile phone is becoming the gadget we never leave home without and therefore gives marketers a privileged opportunity to reach customers directly. SMS can be tailored to suit a specific customer or segments needs making it appear highly targeted and relevant.

Proactive communication

If your customers attend an open day, launch of a new product or visit an exhibition you can use SMS marketing to contact them proactively. Perhaps you want to invite them to test drive a new car, attend a special evening to launch a clothing collection or remind them about an appointment. SMS offers marketers the chance to reach out to customers in a timely and constructive way unlike other forms of marketing. Once you have won a customer they will remember this useful service and are likely to mention it to others. It enables marketers to add personal customer service cost effectively.

Discreet communication

For brands that pride themselves on a personal service bulk sms marketing is extremely effective. Restaurants, hairdressers and other professionals use SMS marketing to remind customers about appointments or reservations. This helpful reminder can help retain customers and maintain a positive reputation for the brand.

Value add promotions

As you seek to increase the lifetime value of a customer offering them bespoke promotions which are highly targeted can improve retention. Customer segmentation can lead to predictive modelling which can be applied to bulk sms marketing campaigns - where certain customer groups are offered specific offers based on their likelihood to respond.

Thank you

Traditionally customers were known and recognised which made them feel valued. As more and more customers order online it becomes harder for brands to offer a personal service. Using SMS marketing you can thank customers directly for ordering, visiting or attending a specific event. As they receive the message on the phone it can enhance the brand image considerably. When used effectively SMS marketing can engage with customers, improving loyalty and generating additional sales cost effectively.


SMS marketing can be measured which makes it very attractive for any direct marketer. Segmenting customer groups and using SMS to reactive lapsed customers can increase order frequency, average order value and also recency. Having worked so hard to acquire a customer SMS marketing offers many routes to help retain them to forward thinking brands.

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