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Taking Your Trade Show Displays To The Right Events

April 25, 2012 | Comments: 0 | Views: 147

Knowing which marketing expos are the right ones to take your trade show booths to is vitally important. After all, if you're attending the wrong conventions, you might as well not go at all. Instead, research the expos before you decide to attend to make sure you're not wasting your efforts. To find the right ones, use these tips.

Tip #1: Ask Customers What Events They Attend

This is an easy one! Simply ask your customers which expos they like to go to when they need a new product or service. While it's definitely easier to take your trade show stand to an event if it's within your city, many will require travel to different locations. Don't count these events out -- even though it can be a hassle to take your booths to an out of town event, it can pay off in a big way if you make contact with potential customers.

Don't limit yourself to just asking your customers, though! If you know who your closest competitor is (and you should!), call and ask if they're planning on taking their trade show displays to any upcoming events. It's okay to pretend you're asking as a customer, but don't give bogus contact information. You wouldn't want your staff wasting their time chasing down fake leads so it's only fair that you give your competition the same consideration.

Tip #2: Check About The Timing Of The Events

The timing of the event matters! If you're a company that caters to tax professionals, for instance, the first four or five months of the year are the busy season. It's unlikely that tax professionals will be able to take time away from their clients to visit with you at your booths. For best results, make sure the event is scheduled during a time when your customers will be able to attend.

Additionally, know whether you're marketing yourself directly to consumers or if you're looking to make business-to-business sales. Business-to-business conventions may take place during the weekday, since many employers will grant their employees permission to attend events that directly benefits the company. On the other hand, if you're marketing directly to consumers, you'll likely want the function to be scheduled on a Saturday or Sunday.

Tip #3: Set Goals You Want To Achieve With Your Trade Show Stand

Before you put your trade show booths together, you need to know what your goals are. Are you looking to connect with new clients? Do you want to gather leads? Or are you trying to solidify your relationships with current customers? Knowing what you want to achieve will help you determine whether a particular event is right for your trade show displays.

If you're in charge of taking your trade show booths to an expo, one of the easiest ways you can guarantee success is by choosing the right events. Don't attend just any convention that comes to your town -- instead use a targeted plan to make sure that you're getting the most out of your attendance.

Companies looking for a New Jersey trade show stand need look no further than Skyline New Jersey. The company creates one of a kind New Jersey trade show booths that will get your team noticed. To see a gallery of completed trade show displays in New Jersey, visit their website.

Source: EzineArticles
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