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Secrets of Direct Mail Marketing

April 24, 2012 | Comments: 0 | Views: 94

In this age of online advertising, PPC, email marketing and the like, you may be forgiven for thinking that direct mail marketing no longer has a place in your marketing arsenal. But such thinking will mean that you are missing out on one of the most effective, time-proven marketing methods of them all.

Getting the most out of door to door marketing is about knowing how to maximise your campaign to take full advantage of the elements that make this marketing technique so effective. Here are some of the secrets to a successful campaign that will boost your results and lead to more sales.

Send Your Materials Out Individually

One of the best ways to make sure that your leaflets and brochures get the attention they deserve is by sending them out individually.

Many companies who can organise sending out your marketing materials will give you two options for the delivery: on their own or with other leaflets. By sending them out individually you will increase the chance that they are seen and read by the occupants of the homes and businesses to whom they are delivered, and the difference can be enormous.

It's All in the Cover

When you send leaflets, flyers, brochures or anything else, the cover is the most important feature. You want to make sure that it stands out from the other marketing materials by using a bold text and design that captures the eye.

But most importantly, make sure that you get the key message across quickly and in as few words as possible. This is the key to successful with direct mail marketing. Don't include lots of details in small text that are hard to read. A clear call to action, a benefit and your contact details should be clear to see so that the people you are trying to reach know what you can do for them and how they should contact you.

Be Persistent

Door to door marketing works best over a long time period. That's not to say that it does not produce results quickly, because this can also be true. But one of its strengths lies in the fact that when you send out your marketing materials on a regular basis, you constantly remind the people living in your target area about your services, so that when they need what you provide, they instantly think of you and not your competition.


Make the Most of Your Door to Door Marketing

With direct mail marketing, you have a marketing tool at your fingertips which can lead to fantastic results in a very short time period. Just make sure you take the above tips into consideration and soon you won't know how you ever survived without it.

Barrie Dent invites you to join the rest of his satisfied clients by using one of the North East's leading and most reliable door-to-door mailing companies.

As market leaders in the industry, we offer fast, easy, cost effective solutions to your Direct Marketing needs. More importantly, we know what delivers a great return on investment.

Call us now on 0191 438 5444 or visit our website: for further details.

Source: EzineArticles
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