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Print Media and Mail Marketing - Help Out Your Business Start-Up

June 08, 2012 | Comments: 0 | Views: 76

Have you put together a new business start-up? Are you looking to market it to your new business demographics? Are you doing all that on the internet? Stop!

The internet is a black hole that will suck in your start-up, never to be seen again. With so much of the business world migrating to an online setting, your new start-up, with no existing client base behind it, is just going to be white noise. To be sure that you're not wasting your time with your new business opportunity, make sure that you start off right - with print media marketing.

Rather than flooding inboxes across the web with boring (and most likely immediately deleted) e-mail marketing notices, you should definitely be thinking about physical mail shots. A letter is something that a recipient can hold in their hands - it's something that they have to bend down and pick up from their doormat. This is much harder for your audience to forget about, and sees you in with a greater chance of being remembered later, and your marketing message trickling through.

One of the most effective ways of harnessing the power of print media and mail marketing for your business start-up is direct mail services. Printing companies can batch- or mass-produce a designed leaflet, letter or flyer that you provide them with, and then distribute these materials to a list of suitable recipients, as per your instruction.

This not only takes a lot of the work out of your hands, but also helps you to cut back on expenses. Direct mail services will include both the printing and the distribution services as part of a single fee, preventing you from having to account for these expenses yourself.

If you prepare fully before you engage your direct mail services, you can ensure that your marketing mail is distributed to the most beneficial range of recipients possible. Taking the time to research the types of businesses or customers that you're looking to work with can not only help you to ensure that you aren't sending materials to organisations or individuals who are unlikely to be interested in what you are offering, but it can also help you to tailor the contents of your mail to suit your recipients.

When it comes to marketing your new business start-up, don't be tempted to rush straight onto the internet - because you'll only end up getting lost. Build up a loyal customer base first, through that old favourite: print media and mail marketing. Direct mail services can save you time and money, and are a great way of generating interest in your business.

Andrew writes on behalf of Mail & Print - experts in the printed media and mail marketing industry. For more information on the valuable direct mail services Mail & Print offer, visit the website at

Source: EzineArticles
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