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Postcard Marketing for Chiropractors

April 13, 2012 | Comments: 0 | Views: 123

Chiropractors have perhaps one of the most demanding jobs when it comes to hours, number of clients and deciding who is going to be seen. For that reason, it is important that chiropractors make the best use of all their marketing tools. This not only helps in getting the proper amount of exposure for their business, but it also helps in building brand credibility. Below are the top tips to ensuring that you get the most from your postcard marketing campaign.

Distribution - Make sure that you distribute your postcards wherever your target demographic is. This helps in not only learning more about your customer's background, but also helps in understanding what leads them to what they do. If being hand out face-to-face, it also helps in forming a connection with your prospect. This connection is imperative in forming a new bond, and also gives you the opportunity to follow-up with the prospect in a way that is personable.

Copy - Make sure that the copy you use is short and concise as possible. This helps in getting your main point across. Having a short message also helps in motivating your prospect to take action on your call to action. This is perhaps the most important aspect of your postcard marketing campaign, as this is what determines the success of it all. Also, be sure that your tone in the copy is light and casual. This not only help in effectively communicating yourself, but also helps in becoming relatable.

Size - Make sure that the size of your postcard is extra large. The larger the postcard, the more likely it is to be seen by you. As a result, try and think of ways that your postcard can be seen. Also be sure that if you're mailing the postcard, that you affix the proper amount of postage. Postcards that are above the stand dimensions cost extra. Also, consider a die cut postcard. Many times chiropractors will get a postcard in the shape of a spine. This is helps grab instant attention and draws your reader in.

Layout - Make sure that the layout of your postcard is fun and simple. The layout should not only be easy on the eyes, but also have the proper amount of weights and balances so that the viewer can see the most important points. Also be sure that your postcard has your contact information highlighted. By having this information highlighted, your prospect will be more likely to come into contact.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.

Source: EzineArticles
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