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Next Generation Trade Show Leads Follow Up Tools - Save Your Time, Money And Sanity

July 01, 2012 | Comments: 0 | Views: 173

Next generation trade show marketing follow up tools... why are they important?

The advent of some very powerful marketing leads follow up tools for trade shows or any other networking communication exchange is really a godsend to exhibitors.

Ideally, if you had sold something to everyone coming to your booth, you'd be rich.

Many business owners or their marketing representatives go to trade shows and spend thousands or even tens of thousands of dollars for each show, buy decorative booth props, hire people to manage the booth, buy prizes and samples of products or services to give to attendees of the show.

The people who manage the booth can sometimes get very tired, irritated, or disappointed in the conversations or results of sales outcomes expected by the attendees passing by their booth as the hours roll on during the show.

After the show is over, the exhibitors - the people manning the booth are extremely tired and worn-out. Typically, they need a few days of rest just to get back to their normal energy level.

And typically they don't feel like following up when they are tired and exhausted from being on "show" at the show.

What about the 300 business card sitting on their desk that were never followed up with after the show? They are prospects who should be customers by now. Money is literally being left on the table.

Unfortunately most prospects don't buy the first time they see a product or service at a trade show.

The sales are made on the leads follow-up. But, let's face it, follow-up is tedious, hard work, and involves setting up auto responders, writing e-mails, leaving voice messages, sending postcards and letters, even learning the technology becomes tasteful after a while.

All of this becomes confusing, overwhelming, time-consuming, and downright hard work after a while.

An MIT study found that follow-up is 22 times more effective when it happens in 5 minutes or less. So when you don't follow-up, the value of your leads goes to almost nothing in just a few days.

Fortunately there are trade show leads follow up tools now available on the market that will automatically capture leads information, connect with them and convert them to sales without all the tedious work. With the advance of technology features, this is now recently possible.

Complete marketing campaigns can be preprogrammed before you go to the trade show. Once you get there, people passing by your booth can sign up as leads and be automatically contacted and "warmed up" as prospects in minutes.

This is done automatically without any extra work by the exhibitors at the show.

Other features using these new technologies makes the following also available:

  • A built and hosted lead collecting website.
  • A local phone number that your prospects call.
  • Prospects can text their name and e-mail address for more information.
  • Prospects can request information by scanning a QR code..
  • And even a mobile app is available that scans business cards.

No prospect ever falls through the cracks because these next generation tools follow up with your customized choice of e-mail, text messages, voicemail, postcards, letters, audio or video.

Business owners and their trade show exhibitors can now enjoy going to these shows and make it a very profitable event. Some businesses can even make their entire year of sales profits at one or two shows using these new tools.

To learn more about these tools and how they can help business owners at these type of events, see the resource box at the bottom of this article.

Wishing you business success,

Brian B Dawson

CEO of Customer Finder Marketing

Find out how to get access to this trade show lead follow up tool also check out this video to get more information about it

Source: EzineArticles
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