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Flyer Printing: What Not To Do

February 23, 2012 | Comments: 0 | Views: 165

Flyers are perhaps the most frequently ordered product when it comes to printed marketing. Flyers have the unique ability to be handed out, mailed, included in marketing materials, left behind in public places, etc. They allow you to easily and effectively blanket a region with a certain area, and also give the opportunity to interact with your prospects on a personal level. With all of the benefits that flyers can provide, it is important to understand what not to do in trying to communicate your flyers.

Disjointed Color Scheme - Be sure that the colors you use are within your color scheme. Including colors that speak to you as a person, and colors that will speak to your prospect. Include this color scheme in all of your marketing collateral as it will help in not only building brand recognition, but get word out about your product or service. So be sure that your colors not only stand out, but are also are cohesive in both hue and saturation.

Plain Shape - Die cut shapes are perhaps the most important step you can take in bringing attention to your flyers. Producing flyers with special shapes make an immediate impact, and defines your company as both innovative and detail oriented. So before you layout your flyer, consider the shape you're going to make, and layout your text and images accordingly.

Overbearing Text Layout - Make sure that the layout you choose is easy on the eye. The best way to achieve this is to use bullets. Using bullets is the best way to not only call attention to certain areas of your flyer, but also allow enough negative space for the reader to digest your information. Always be sure that your flyer stands out, and goes against your competition.

Ineffective Distribution Method - Make sure that your distribution method is inline with your marketing initiatives. The number one most effective marketing tactic is through face-to-face interactions. Meeting your prospects in person is perhaps the best way to engage, and also provides an excellent way to follow-up. This follow-up is what will allow you to sell your product or service, and also allow you to introduce your business to other people.

When you are finished it is always important to get feedback from everyone you know. Usually this can be accomplished by asking friends, colleagues, coworkers and family members what they think of the flyer. Then apply this feedback to not only your flyer, but to your brochure, stickers and postcards. This will help in getting the best flyer, and also help in future marketing initiatives.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.

Source: EzineArticles
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