Author Box
Articles Categories
All Categories
Articles Resources

Direct Marketing - The Future of Advertisement

April 20, 2012 | Comments: 0 | Views: 112

In large part because of the ever-evolving internet, direct marketing has become an increasingly popular sales method. This form of marketing is essentially an alternative to traditional advertisement strategies. Most of the companies that utilize these traditional methods pay for mass exposure in the form of television and radio commercials, newspaper ads, and by constantly running widespread internet advertisements.

When executing traditional marketing strategies, companies are simply appealing to the masses and hoping enough potential customers see their advertisements. Direct Sales Marketers operate in a vastly different manner than the aforementioned.

I'm Still Not Sure What Direct Marketing Is...

This strategy of marketing involves a salesman that brings their product right to you. Instead of hoping that the right demographic of customers is exposed to their massive advertisement campaigns, direct salesmen target specific customers and their specific needs. For example, if a direct marketer is representing a sugar loaded energy drink, he first determines who in the market is most likely to purchase the product and then targets those specific individuals.

Trying to sell a group of elderly woman at a Red Hat Club meeting a case of energy drinks is more than likely a waste of your valuable time and theirs. If the marketer sets up sales meetings with college students or young adults, he is far more likely to succeed in the selling of the product. If executed correctly, direct marketing has proven to be a fruitful industry time and time again.

It Sounds Like a Fun Career. How Can I Get In?

Direct marketing is a very unique career choice. Those involved in this industry are usually independent from the companies they represent and are self-employed. Self-employed marketers enjoy freedoms that most other members of our workforce dream of. When you don't have a boss, guess who determines work hours? You do! People that have chosen this form of employment do a considerable amount of their work online and are able to work from home in the comfort of their furry robe. If you're interested in pursuing a career in this sector, there are a myriad of different products you can represent.

Does This Form of Marketing Pay Well?

Independent direct marketers are in complete control of their financial destiny. These entrepreneurs aren't held hostage by a salary cap like other sales positions. Having access to a sales career with unlimited earning potential is close to unheard of. Product dependent, direct salesman are generally compensated well for their work. As in any entrepreneurial leap, a direct marketers income is entirely dependent on his quality and frequency of work. There is a phenomenal amount of money to be made in this industry.

A quick way to rise amongst the ranks of successful direct marketers is to establish a strong online presence. By blogging daily and running marketing and ad campaigns, you can gain validity in the eyes of your constituents and, more importantly, the eyes of your potential customers. This form of marketing offers a rare opportunity for self-employment and limitless mobility.

If you're an entrepreneur or salesman at heart, direct marketing may be just the career you're looking for.

Merv Stevens works in Internet and Network Marketing. For tips and advice to help you find the best direct marketing companies go to his website: Act now and discover how to earn 100% commissions online by using a simple 3-step process that anyone can do... and it takes only a few minutes a day.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Direct Marketing


Make Money In Direct Marketing


Direct Sales


Network Marketing


Make Money From Home

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11709

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 449

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 409

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 263

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 334

It may have been around for ages but it is still one of the best ways to generate new business. So what am I talking about? Direct mail. In recent years, thanks to the rise of digital marketing,

By: Mike G Jenningsl Business > Marketing Directl July 11, 2012 lViews: 227

You'd like more customers, clients or patients, right? And if so, then you know it takes rock solid marketing to deliver more paying patrons into your small business. Problem is, from time to time,

By: Wesley B Murphl Business > Marketing Directl July 10, 2012 lViews: 171

I have some great news for you - low cost catalog printing certainly does not mean you have to put up with poor quality products! The printing business is a hugely competitive one nowadays, and savvy

By: Lesley Carrl Business > Marketing Directl July 10, 2012 lViews: 234

Marketing your business using mailing lists can be a very cost effective way to advertise. The problem comes in the low level of responses from the targeted mailing list each time it is used. There

By: Paul Bakerl Business > Marketing Directl July 06, 2012 lViews: 199

An experienced company has widespread knowledge in trade show display rental ideas in the area of sales, design, advertising. Bring a unique and rich background to any display design.

By: Antoinette Ayanal Business > Marketing Directl July 05, 2012 lViews: 185

In this current cut-throat competitive world, attracting customers and getting leads from them is something that occupies a major place in the business settings. In order to cope up with the changing

By: Dona Daniell Business > Marketing Directl July 04, 2012 lViews: 251

As an internet entrepreneur, you should never underestimate the value of email list building. In order to realise the importance of acquiring an email address, it's useful to recognize the modern

By: Merv Stevensl Internet Businesses > List Buildingl May 30, 2012 lViews: 145

Direct marketing is truly the preferred business of the 21st century. Why? We are quickly discovering that we cannot rely on the standard of working for someone else, so it only makes sense that we

By: Merv Stevensl Business > Marketing Directl April 26, 2012 lViews: 100

Automated lead generation is a term that you are probably familiar with if you have been marketing online for any length of time. It's nice to know that there is a way to generate leads without the

By: Merv Stevensl Internet Businesses > List Buildingl April 24, 2012 lViews: 137

There are tons of marketing ideas out there, but which ones really work for your business? Marketing online is now the way to go, and if you don't know how to get started then you should read this

By: Merv Stevensl Internet Businesses > List Buildingl April 23, 2012 lViews: 161

All network marketers must learn how to capture and retain the interest of their prospective markets in order to generate profits. The number of effective methods for generating interest in your

By: Merv Stevensl Internet Businesses > List Buildingl April 16, 2012 lViews: 147

Discuss this Article

comments powered by Disqus