Author Box
Articles Categories
All Categories
Articles Resources

Dental Mailers - How Much Are You Paying To Acquire New Patients?

July 03, 2012 | Comments: 0 | Views: 244

Whether your practice is new or established, new patients help generate revenue to keep your practice, well, practicing. There are many outlets available to dentists to generate a consistent flow of new patients every month. But as we'll find out, some patient acquisition mediums are more costly than others. What's important in strategizing an effective Internet dental marketing campaign is finding out exactly how much we are paying for every new patient to determine our campaigns' effectiveness.

When starting a dental mailer campaign, it is important to keep the following considerations in mind:


By copy we are referring to "copywriting", which is the process of writing persuasively with the intended effect of a sale. If your mailer is not designed just right, worded properly, or the offer not compelling enough, it could be rather ineffective. Be sure to work with a company that has a track record of implementing dental mailer campaigns with strong conversion rates.

Cost Per Mailer

Shopping around for a good price is always a good idea but the lowest price may not always be the best option for you. Lower prices could mean lower quality - manifested in thinner mailers and black & white instead of color. The average cost of an 11 X 17 mailer will be around 0.554 cents. This will obviously vary depending on the size but expect to pay anywhere from.4 to.6 cents per mailer. For illustrative purposes let's stick with 0.554 for consistency with our calculations.

Measuring Mailer Effectiveness - ROI

If you take anything away from this article, let it be to measure results. If results aren't measured, then we really don't know how effective our campaigns are. According to the DMA (Direct Mail Association), 2012 direct mail response rates are 1.12%. And remember that a response rate could be a website visit, a call, or any kind of interaction with your practice. A better measure of how well your campaign is doing is to look at the conversion rate, which is statistically anywhere from 0.1 to 0.25%.

To illustrate how effective your dental mailer campaign is, let's take a look at an example. If you send out 5,000 postcards at 0.554 per postcard and at a 0.1% conversion rate, then you would acquire 5 new patients at over $500 per patient.

Balanced Dental Marketing Approach

A balanced dental marketing approach that integrates the power of the internet - including a website, search engine optimization, a dentist directory listing, and social media, combined with an offline strategy that includes a strong patient referral program and dental mailers - works better than any stand-alone marketing available.

To learn more about dental marketing, check out Findmydentist's Dental Marketing Blog

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Dental Mailers


Dental Mailer


Dental Marketing


Dentist Marketing


Dentist Advertising


Dentist Seo

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11709

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 449

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 409

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 263

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 334

It may have been around for ages but it is still one of the best ways to generate new business. So what am I talking about? Direct mail. In recent years, thanks to the rise of digital marketing,

By: Mike G Jenningsl Business > Marketing Directl July 11, 2012 lViews: 227

You'd like more customers, clients or patients, right? And if so, then you know it takes rock solid marketing to deliver more paying patrons into your small business. Problem is, from time to time,

By: Wesley B Murphl Business > Marketing Directl July 10, 2012 lViews: 171

I have some great news for you - low cost catalog printing certainly does not mean you have to put up with poor quality products! The printing business is a hugely competitive one nowadays, and savvy

By: Lesley Carrl Business > Marketing Directl July 10, 2012 lViews: 234

Marketing your business using mailing lists can be a very cost effective way to advertise. The problem comes in the low level of responses from the targeted mailing list each time it is used. There

By: Paul Bakerl Business > Marketing Directl July 06, 2012 lViews: 199

An experienced company has widespread knowledge in trade show display rental ideas in the area of sales, design, advertising. Bring a unique and rich background to any display design.

By: Antoinette Ayanal Business > Marketing Directl July 05, 2012 lViews: 185

In this current cut-throat competitive world, attracting customers and getting leads from them is something that occupies a major place in the business settings. In order to cope up with the changing

By: Dona Daniell Business > Marketing Directl July 04, 2012 lViews: 251

Discuss this Article

comments powered by Disqus