Author Box
Articles Categories
All Categories
Articles Resources

Business Cards As A Marketing Tool

April 16, 2012 | Comments: 0 | Views: 154

Business cards are perhaps the best way to spread word about your business. Usually used as a way to promote an executive within your company, business cards can also be a way to promote your overall business. However, it is important to remember that your business card should incorporate a few promotional tactics to ensure that it is used to its utmost potential. Below are five ways to ensure that you can promote your business using cards as a promotional tool.

Copy - Make sure that the copy on your promotional business card is something that motivates the recipient to pick it up and actually respond to it. This not only helps in getting the most from your card, but also helps in motivating them to respond in a rapid manner. Also, provide a deadline, and include a coupon code. This will help in tracking the success of your business card marketing campaign.

Images - Make sure that the images you include on your business card fall in line within your branding. This will help in getting your point across, and will also help in making your brand more personable. Images should also speak to the prospect on a level that adds personality, as well as dimension to what the prospect will be saying.

Shape - Try to experiment with different shapes. By experimenting with different shapes, you are able to stand out among your competition, as well as be able to get your recipient's attention. Just be sure that the shape speaks to your intended audience. The shape should embody your industry. For example, a dentist could make a business card in the shape of a tooth, a chiropractor in the shape of a spine, etc.

Colors - Make sure that the colors you use are within your branding guidelines. This means that the colors should all be the same colors that are on your website, as well as on your brochure, flyers and other printed materials. This helps in not only getting your point across, but also helps in staying within your branding guidelines. Staying within these guidelines help in building credibility, as well as building brand recognition.

Business cards are perhaps the best way to promote your brand on a very cost effective level. So try to use them for something that they weren't necessarily made for and be surprised about the results. They will undoubtedly help move your company along as well as promote a business to a new demographic of people who would be more attracted to business cards.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Business Cards


Business Card Printing


Business Card Printing Nyc


Ny Printers


Business Card Printers

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11708

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 448

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 409

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 263

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 334

It may have been around for ages but it is still one of the best ways to generate new business. So what am I talking about? Direct mail. In recent years, thanks to the rise of digital marketing,

By: Mike G Jenningsl Business > Marketing Directl July 11, 2012 lViews: 226

You'd like more customers, clients or patients, right? And if so, then you know it takes rock solid marketing to deliver more paying patrons into your small business. Problem is, from time to time,

By: Wesley B Murphl Business > Marketing Directl July 10, 2012 lViews: 170

I have some great news for you - low cost catalog printing certainly does not mean you have to put up with poor quality products! The printing business is a hugely competitive one nowadays, and savvy

By: Lesley Carrl Business > Marketing Directl July 10, 2012 lViews: 234

Marketing your business using mailing lists can be a very cost effective way to advertise. The problem comes in the low level of responses from the targeted mailing list each time it is used. There

By: Paul Bakerl Business > Marketing Directl July 06, 2012 lViews: 199

An experienced company has widespread knowledge in trade show display rental ideas in the area of sales, design, advertising. Bring a unique and rich background to any display design.

By: Antoinette Ayanal Business > Marketing Directl July 05, 2012 lViews: 185

In this current cut-throat competitive world, attracting customers and getting leads from them is something that occupies a major place in the business settings. In order to cope up with the changing

By: Dona Daniell Business > Marketing Directl July 04, 2012 lViews: 250

Flyers are perhaps the number one successful marketing tool for just about every local business. That is probably the number one reason why they are a top pick among so many different salons.

By: Melanie C Turnerl Business > Marketing Directl June 12, 2012 lViews: 165

Bookmarks are perhaps the best way to get in front of a very targeted group of people. They not only allow you to easily and simply be on top of mind whenever your recipient is relaxing, but they

By: Melanie C Turnerl Business > Marketing Directl April 18, 2012 lViews: 208

Banners are perhaps the best way to get involved on your next marketing campaign. They not only provide the quickest way to get attention to your business, but also allow you to easily and simply get

By: Melanie C Turnerl Business > Marketing Directl April 18, 2012 lViews: 176

Flyers are perhaps the best way to spread word about your business within a defined region, to a certain group of people. Due to its very niche marketing results, people everywhere are looking for

By: Melanie C Turnerl Business > Marketing Directl April 16, 2012 lViews: 215

Brochures are perhaps the piece of marketing materials for anyone. They not only provide the best way to sell your brand, but they also prove to be highly beneficial in explaining the unique services

By: Melanie C Turnerl Business > Marketing Directl April 13, 2012 lViews: 201

Brochures are one of the best ways to get in front of customers in a simple and effective way. They not only allow you to simply state your business, but also provide enough room to explain the

By: Melanie C Turnerl Business > Marketing Directl April 13, 2012 lViews: 115

Discuss this Article

comments powered by Disqus