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Brochure Marketing For Your Spa

April 13, 2012 | Comments: 0 | Views: 115

Brochures are one of the best ways to get in front of customers in a simple and effective way. They not only allow you to simply state your business, but also provide enough room to explain the benefits of your services. Spas in particular can benefit from brochures, hence their use in just about any business. Brochures, or menus are the best way to get information out while also helping you list out your prices. However, with all of the benefits, it is important to remember a few simple design principals to ensure you're getting the most from your collateral.

Copy - Make sure that the copy you use is reflective of your spa. The copy should be soothing, and speak to a tone of elegance and relaxation. Hiring a professional copywriter, or simply looking at a few other marketing pieces from competitors can achieve this tone. See at what you like about your competitors, and see what you don't like. Then try to analyze how you can achieve the same tone. This will not only help in getting the best pieces, but also help in adding a richness to your pieces.

Size - Make sure that the size of the brochure is something is large enough to properly display all of your pricing. The size should also provide ample room so that the viewer can easily skim the information both quickly and efficiently. Just remember that when the size is too large, it makes it difficult to mail. As a result, try and think of your postage rates, and try to determine how much you can afford.

Images - Include images of your spa. This is perhaps the best way to get people into your business. The more questions that are answered, the more likely customers will feel comfortable about trying your spa. As a result, include pictures of your treatment rooms, your waiting area and any other unique perks that your spa offers. Also include images of the staff or owner to add a face to the brand. This will help in getting their attention, as well as becoming relatable to your brand.

When you are done, be sure that your brochure is simple and easy to read. Also, be sure that you get plenty of feedback from friends, family and customers. This will help in ensuring that your brochure is the best it can be, as well as help in your other marketing collateral. Just be sure to ask very specific questions, and always ask what you can do to make certain areas better.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.

Source: EzineArticles
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