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Brochure Marketing for Your Boutique

April 13, 2012 | Comments: 0 | Views: 200

Brochures are perhaps the piece of marketing materials for anyone. They not only provide the best way to sell your brand, but they also prove to be highly beneficial in explaining the unique services you offer. However, with all of the benefits, it is important to remember a couple of things. Below are the top brochure designing tips to ensuring that you get the most from your brochure efforts.

Copy - Make sure that the copy for your brochure is something that read cleanly and smoothly. This can be best done by writing out your three main points. Once the three main points are established put down phrases that describe each. The phrasing can be short and simple. Once your simple phrases are established, try to think of phrasing that will connect all of the thoughts. This will help in keeping your copy concise as well as helping you sort out what you seek as most valuable.

Size - Make sure that the size of the brochure is something that will be easy to read and to hold. By doing this, you will be better able to explain all of your services, as well as better able to get the attention of your prospects. Also, be sure that your brochure size is suitable for the holder it will be held in. If you are going larger than expected, you might want to research different kinds of holder types.

Colors - Make sure that the colors you choose are representative of your brand. The colors are not only representative of your brand, but also should include some accent colors. Accent colors after all will get your recipient's attention, as well as highlight certain points on your brochure.

Images - Make sure that the images you choose to utilize on your brochure are symbolic of your boutique's brand. Having images that speak to your customers will not only help in getting your messaging across, but also help in creating a unified company that speaks to all levels of people.

When you are done, be sure to ask you friends, family and coworkers what they think of the brochure. This will help in producing the best brochure possible, as well as help in getting feedback for your other marketing collateral. Just be sure that you do your best the first time around and you should not have any problems. By doing your best the first time, you set the bar higher and will be that much better the second time around.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.

Source: EzineArticles
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