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Bookmark Printing for Every Small Business

February 23, 2012 | Comments: 0 | Views: 173

Bookmarks are perhaps the most innovative way to market your business. They allow you to simply and easily spread word about your products and services. Unlike other marketing materials, bookmarks provide a utility for your prospect. They allow you to easily get in front of the eyes of people. It is also a gentle reminder of your business. Simply be sure that your bookmark is not strictly marketing focused. The size, shape and colors should all be taken into consideration.

Thought Provoking Copy - Make sure that the copy on your bookmark is thought provoking. Having a bookmark that triggers a thought or action will enable you to resonate with the recipient in a way that very few can. So consider a motivational quote, statistic or question that will get their attention. Just remember to limit the heavy marketing jargon.

Unusual Shape - Utilizing an unusual shape is probably the best way to get someone's attention right off the bat. Using a shape that embodies your industry is the most effective as it helps in explaining what you do, and how you can effectively create an impression that speaks to the prospect.

Interesting Colors - Try to include loud and vibrant colors on your bookmark. Including colors that are vibrant allow your prospect to easily remember what you bookmark means, and most importantly will get their attention. Try alternating colors, or even try to saturate certain tones to get more attention and add some depth.

Cartoon Characters - Many times companies will include characters on their bookmark. These could be related to their logo, or the character will be something totally unrelated to draw a little bit of attention. Just remember that the character you choose should be reflective of your company.

Hang Tag Style - Consider using a hang tag as a bookmark. They provide the most innovative way of creating a bookmark, while still staying at an affordable price. It also is a great a way to include a string. Using this creativity shows how you are a leader within your space, while also demonstrating the style in which you like to incorporate.

Bookmarks are perhaps the best way to market your business. By offering your prospect a tool, they are more likely to use it. So just be sure that the bookmark is not too much of an advertisement, and more of a special tool. Now it's time to start designing your next marketing campaign!

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.

Source: EzineArticles
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