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Banner Marketing For Your Small Business

April 18, 2012 | Comments: 0 | Views: 175

Banners are perhaps the best way to get involved on your next marketing campaign. They not only provide the quickest way to get attention to your business, but also allow you to easily and simply get the attention of those that are still within your marketing strategy. Below are the top tips to ensure that you get the most from your banner marketing efforts, as well as ensure you are delivering the best results possible.

Copy - Make sure that the copy you choose is something that relates to the recipient. It should have an instant appeal to your recipient, as well as deliver the appropriate information in a concise manner. Also, be sure that the copy is something that falls in like with your other branding. The tone should be casual, short and concise. This is perhaps the most important part to any branding campaign.

Size - Make sure that the size of the banner is something that is large enough to demand attention. By demanding the attention of the view, it is more likely to motivate a call to action. Motivating a call to action is after all, the goal of every banner marketing campaign. Without the call to action, there is no way to make a sale. As a result, try to ensure that you have enough room for a bright and legible call to action.

Display - Make sure that the location of the banner hanging is somewhere that can be seen by everyone. This could be in front of your place of business, or even in front of a connected business that will cross-promote with your brand. By cross-promoting with a companion business, you are not only enabling yourself to get added attention, but you are also targeting a certain demographic that is already in line with your current business objectives.

When you are done, be sure to get all of the feedback you can regarding your banner. This will help in not only getting eyeballs to your banner, but will also help in getting people thought your doors. By getting people through your doors, you are not only allowing them to do business with your company, but are also opening them up to an expanded array of opportunities for what your business can do. So be sure that you get the best feedback possible. This will only help in producing a banner that not only speaks to your current base, but also your new customers as well.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.

Source: EzineArticles
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