Business » Marketing Direct Articles

Marketing Direct category supplies articles on the marketing of goods directly to consumers instead of through retailers, commonly by mail order, direct-mail, newspaper ads, house-to-house, phone selling, the net, or TV home-shopping channels. Its thought to be most effective tool for promoting small business.

Editor's Picks

Melanie C Turner

Flyer Printing: What Not To Do

Flyers are perhaps the most frequently ordered product when it comes to printed marketing. Flyers have the unique ability to be handed out, mailed, included in...

Read article
Mike G Jennings

Direct Mail - Still One of The Most Effective New Business Techniques

It may have been around for ages but it is still one of the best ways to generate new business. So what am I talking about? Direct mail. In recent years, thanks to...

Read article
Mike G Jennings

It may have been around for ages but it is still one of the best ways to generate new business. So what am I talking about? Direct mail. In recent years, thanks to the rise of digital marketing,

By: Mike G Jennings l Business > Marketing Direct l Jul 11, 2012
Lesley Carr

I have some great news for you - low cost catalog printing certainly does not mean you have to put up with poor quality products! The printing business is a hugely competitive one nowadays, and savvy

By: Lesley Carr l Business > Marketing Direct l Jul 10, 2012
Wesley B Murph

You'd like more customers, clients or patients, right? And if so, then you know it takes rock solid marketing to deliver more paying patrons into your small business. Problem is, from time to time,

By: Wesley B Murph l Business > Marketing Direct l Jul 10, 2012
Paul Baker

Marketing your business using mailing lists can be a very cost effective way to advertise. The problem comes in the low level of responses from the targeted mailing list each time it is used. There

By: Paul Baker l Business > Marketing Direct l Jul 06, 2012
Antoinette Ayana

An experienced company has widespread knowledge in trade show display rental ideas in the area of sales, design, advertising. Bring a unique and rich background to any display design.

By: Antoinette Ayana l Business > Marketing Direct l Jul 05, 2012

In this current cut-throat competitive world, attracting customers and getting leads from them is something that occupies a major place in the business settings. In order to cope up with the changing

By: Dona Daniel l Business > Marketing Direct l Jul 04, 2012
Shayrgo Barazi

Whether your practice is new or established, new patients help generate revenue to keep your practice, well, practicing. There are many outlets available to dentists to generate a consistent flow of

By: Shayrgo Barazi l Business > Marketing Direct l Jul 03, 2012
Simon Volkov

Direct marketing entails a variety of advertising methods that are used to contact existing and potential customers via mail. Thanks to online marketing, owners now have additional ways to reach

By: Simon Volkov l Business > Marketing Direct l Jul 02, 2012
Brian B Dawson

Next generation trade show marketing follow up tools... why are they important? The advent of some very powerful marketing leads follow up tools for trade shows or any other networking communication

By: Brian B Dawson l Business > Marketing Direct l Jul 01, 2012

In 2011, American businesses spent $1.51 billion on email marketing, and that number is expected to double over the next few years. But what is email marketing, and how can you get your business in

By: Binh T. Le l Business > Marketing Direct l Jun 28, 2012
Wesley B Murph

Are you trying to create marketing promotion for your small business? If so, then inside this article you'll find an easy way to being your next sales letter (or any small business marketing piece)

By: Wesley B Murph l Business > Marketing Direct l Jun 27, 2012

Envelopes have a lot of versatility to be utilized in social and business environment. They are considered to be very instrumental in person to person and company to company relationships. Envelopes

By: Jhonson Gill l Business > Marketing Direct l Jun 27, 2012
John T Reyes

If you're a marketer, reaching customers through mobile phone is sure to get their attention. Likewise, I imagine others just like yourself, that are in your target market you can reach with

By: John T Reyes l Business > Marketing Direct l Jun 25, 2012

The Response Rate 2012 Report published by the Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% response rate, compared to email's average response rate of 0.12%. Depending

By: Oliver Gagnon l Business > Marketing Direct l Jun 20, 2012
Terrence Lewis

The exhibition stands offered by different outdoor advertising agencies in the UK make it possible for the entrepreneurs to make their brands more distinguishable. However, when you are choosing a

By: Terrence Lewis l Business > Marketing Direct l Jun 20, 2012
Marianne Gonne

Done correctly, email prospecting can be one of the most effective methods for freelance writers to find clients (and a lot less scary than cold calling). But there are right ways and wrong ways to

By: Marianne Gonne l Business > Marketing Direct l Jun 18, 2012

Do you want a low-cost yet effective strategy to gain more sales for your business? Direct mailing can be a great solution. This allows you to reach many customers with a smaller overhead cost.

By: Ricardo Hughes l Business > Marketing Direct l Jun 13, 2012
Melanie C Turner

Flyers are perhaps the number one successful marketing tool for just about every local business. That is probably the number one reason why they are a top pick among so many different salons.

By: Melanie C Turner l Business > Marketing Direct l Jun 12, 2012

Sales are the most essential part of any business. In the business world economy is defined as the complex of human activities concerned with the production, distribution, and consumption of goods

By: Neil A Hockman l Business > Marketing Direct l Jun 11, 2012

How to use business to business email marketing effectively. Avoid common pitfalls and omissions. Based on our experiences in the UK.

By: Michael Wappett l Business > Marketing Direct l Jun 11, 2012
1 2| 3|  
Melanie C Turner

Bookmarks are perhaps the best way to get in front of a very targeted group of people. They not only allow you to easily and simply be on top of mind whenever your recipient is relaxing, but they

By: Melanie C Turner l Business > Marketing Direct l Apr 18, 2012 lViews: 77 lComments: 0
Mike G Jennings

It may have been around for ages but it is still one of the best ways to generate new business. So what am I talking about? Direct mail. In recent years, thanks to the rise of digital marketing,

By: Mike G Jennings l Business > Marketing Direct l Jul 11, 2012 lViews: 73 lComments: 0
Melanie C Turner

Postcards are perhaps the best marketing tool for just about every small business. They provide the convenience of being handed out in any public space, as well as the affordability of being printed

By: Melanie C Turner l Business > Marketing Direct l Feb 23, 2012 lViews: 69 lComments: 0
Paul Baker

Marketing your business using mailing lists can be a very cost effective way to advertise. The problem comes in the low level of responses from the targeted mailing list each time it is used. There

By: Paul Baker l Business > Marketing Direct l Jul 06, 2012 lViews: 68 lComments: 0
Marianne Gonne

Done correctly, email prospecting can be one of the most effective methods for freelance writers to find clients (and a lot less scary than cold calling). But there are right ways and wrong ways to

By: Marianne Gonne l Business > Marketing Direct l Jun 18, 2012 lViews: 68 lComments: 0
Melanie C Turner

Flyers are perhaps the best way to spread word about your business within a defined region, to a certain group of people. Due to its very niche marketing results, people everywhere are looking for

By: Melanie C Turner l Business > Marketing Direct l Apr 16, 2012 lViews: 67 lComments: 0
Melanie C Turner

Bookmarks are perhaps the most innovative way to market your business. They allow you to simply and easily spread word about your products and services. Unlike other marketing materials, bookmarks

By: Melanie C Turner l Business > Marketing Direct l Feb 23, 2012 lViews: 66 lComments: 0
Melanie C Turner

Business cards are perhaps the best way to spread word about your business. Usually used as a way to promote an executive within your company, business cards can also be a way to promote your overall

By: Melanie C Turner l Business > Marketing Direct l Apr 16, 2012 lViews: 66 lComments: 0

In this current cut-throat competitive world, attracting customers and getting leads from them is something that occupies a major place in the business settings. In order to cope up with the changing

By: Dona Daniel l Business > Marketing Direct l Jul 04, 2012 lViews: 64 lComments: 0
Melanie C Turner

Frequently described as the calling card to just about every business, business cards are the name and face of your firm. They are the only tangible object that represents both you and your

By: Melanie C Turner l Business > Marketing Direct l Feb 22, 2012 lViews: 63 lComments: 0
Melanie C Turner

Brochures are perhaps the number one marketing tool for just about any size business. They not only allow you to quickly and easily explain your business, but also allow you to walk the prospect

By: Melanie C Turner l Business > Marketing Direct l Feb 21, 2012 lViews: 62 lComments: 0
Melanie C Turner

Brochures are perhaps the piece of marketing materials for anyone. They not only provide the best way to sell your brand, but they also prove to be highly beneficial in explaining the unique services

By: Melanie C Turner l Business > Marketing Direct l Apr 13, 2012 lViews: 61 lComments: 0

When you think of marketing and the various promotional techniques used today, you're probably well aware that the options are nearly endless. From online marketing to off-line marketing, there are

By: Amin Ramjee l Business > Marketing Direct l Apr 18, 2012 lViews: 58 lComments: 0
John T Reyes

If you're a marketer, reaching customers through mobile phone is sure to get their attention. Likewise, I imagine others just like yourself, that are in your target market you can reach with

By: John T Reyes l Business > Marketing Direct l Jun 25, 2012 lViews: 58 lComments: 0
Brian B Dawson

Next generation trade show marketing follow up tools... why are they important? The advent of some very powerful marketing leads follow up tools for trade shows or any other networking communication

By: Brian B Dawson l Business > Marketing Direct l Jul 01, 2012 lViews: 57 lComments: 0

Do you want a low-cost yet effective strategy to gain more sales for your business? Direct mailing can be a great solution. This allows you to reach many customers with a smaller overhead cost.

By: Ricardo Hughes l Business > Marketing Direct l Jun 13, 2012 lViews: 57 lComments: 0
Antoinette Ayana

An experienced company has widespread knowledge in trade show display rental ideas in the area of sales, design, advertising. Bring a unique and rich background to any display design.

By: Antoinette Ayana l Business > Marketing Direct l Jul 05, 2012 lViews: 56 lComments: 0
Simon Volkov

Direct marketing entails a variety of advertising methods that are used to contact existing and potential customers via mail. Thanks to online marketing, owners now have additional ways to reach

By: Simon Volkov l Business > Marketing Direct l Jul 02, 2012 lViews: 56 lComments: 0
Shayrgo Barazi

Whether your practice is new or established, new patients help generate revenue to keep your practice, well, practicing. There are many outlets available to dentists to generate a consistent flow of

By: Shayrgo Barazi l Business > Marketing Direct l Jul 03, 2012 lViews: 56 lComments: 0
Jeanne Michelle Smith

Mobile marketing is the fastest growing marketing industry of the decade and many believe it is the most effective marketing strategy ever invented including the New York Times, but understanding

By: Jeanne Michelle Smith l Business > Marketing Direct l Feb 27, 2012 lViews: 55 lComments: 0
1 2| 3|  
Chris A. Harmen

Determining which events to take your trade show displays to is extremely important. Taking your trade show booths to the wrong event can be worse than not attending at all, so use these tips to

By: Chris A. Harmen l Business > Marketing Direct l Apr 25, 2012 lViews: 45 lComments: 0
Chris A. Harmen

If you're preparing to attend a marketing event with your trade show displays, take a little time to think about how you're planning to ship the trade show booth. Read on to find out more.

By: Chris A. Harmen l Business > Marketing Direct l Apr 25, 2012 lViews: 41 lComments: 0
Antoinette Ayana

An experienced company has widespread knowledge in trade show display rental ideas in the area of sales, design, advertising. Bring a unique and rich background to any display design.

By: Antoinette Ayana l Business > Marketing Direct l Jul 05, 2012 lViews: 56 lComments: 0

When you think of marketing and the various promotional techniques used today, you're probably well aware that the options are nearly endless. From online marketing to off-line marketing, there are

By: Amin Ramjee l Business > Marketing Direct l Apr 18, 2012 lViews: 58 lComments: 0
Simon Volkov

Direct marketing entails a variety of advertising methods that are used to contact existing and potential customers via mail. Thanks to online marketing, owners now have additional ways to reach

By: Simon Volkov l Business > Marketing Direct l Jul 02, 2012 lViews: 56 lComments: 0
Joy Kumar Das

As trade show floors remain generally thronged with numbers of trade show booths representing their respective companies, most often majority of them pale into insignificance even though they have

By: Joy Kumar Das l Business > Marketing Direct l Apr 23, 2012 lViews: 52 lComments: 0
Jeanne Michelle Smith

Mobile marketing is the fastest growing marketing industry of the decade and many believe it is the most effective marketing strategy ever invented including the New York Times, but understanding

By: Jeanne Michelle Smith l Business > Marketing Direct l Feb 27, 2012 lViews: 55 lComments: 0

Which do you think will get better response: an email ad sent daily which will most likely end up in the spam folder or a postcard sent once a month but will be easily noticeable? Your most likely

By: John Ray Daniels l Business > Marketing Direct l Apr 25, 2012 lViews: 46 lComments: 0
Melanie C Turner

Flyers are perhaps the most frequently ordered product when it comes to printed marketing. Flyers have the unique ability to be handed out, mailed, included in marketing materials, left behind in

By: Melanie C Turner l Business > Marketing Direct l Feb 23, 2012 lViews: 48 lComments: 0
Melanie C Turner

Bookmarks are perhaps the most innovative way to market your business. They allow you to simply and easily spread word about your products and services. Unlike other marketing materials, bookmarks

By: Melanie C Turner l Business > Marketing Direct l Feb 23, 2012 lViews: 66 lComments: 0
Melanie C Turner

Postcards are perhaps the best marketing tool for just about every small business. They provide the convenience of being handed out in any public space, as well as the affordability of being printed

By: Melanie C Turner l Business > Marketing Direct l Feb 23, 2012 lViews: 69 lComments: 0
Melanie C Turner

Frequently described as the calling card to just about every business, business cards are the name and face of your firm. They are the only tangible object that represents both you and your

By: Melanie C Turner l Business > Marketing Direct l Feb 22, 2012 lViews: 63 lComments: 0
Melanie C Turner

Flyers are perhaps the number one marketing asset for just about anybody. Due to their form, they allow you to spread word to a large group of people, and also allow you to disseminate information to

By: Melanie C Turner l Business > Marketing Direct l Feb 21, 2012 lViews: 41 lComments: 0
Melanie C Turner

Brochures are perhaps the number one marketing tool for just about any size business. They not only allow you to quickly and easily explain your business, but also allow you to walk the prospect

By: Melanie C Turner l Business > Marketing Direct l Feb 21, 2012 lViews: 62 lComments: 0
Melanie C Turner

Gyms are perhaps the most experienced when it comes to sales and promotions. They know and understand the importance of having sales on a consistent basis, and also know that each walk-through is an

By: Melanie C Turner l Business > Marketing Direct l Feb 21, 2012 lViews: 40 lComments: 0
Melanie C Turner

Banners are perhaps the number one marketing tool for just about everybody. They not only allow you to gain instant visibility, but also allow your branding to be seen just about anytime and

By: Melanie C Turner l Business > Marketing Direct l Feb 20, 2012 lViews: 53 lComments: 0
Melanie C Turner

Bookmarks are perhaps the best way to get in front of a very targeted group of people. They not only allow you to easily and simply be on top of mind whenever your recipient is relaxing, but they

By: Melanie C Turner l Business > Marketing Direct l Apr 18, 2012 lViews: 77 lComments: 0
Melanie C Turner

Banners are perhaps the best way to get involved on your next marketing campaign. They not only provide the quickest way to get attention to your business, but also allow you to easily and simply get

By: Melanie C Turner l Business > Marketing Direct l Apr 18, 2012 lViews: 55 lComments: 0
Melanie C Turner

Flyers are perhaps the best way to spread word about your business within a defined region, to a certain group of people. Due to its very niche marketing results, people everywhere are looking for

By: Melanie C Turner l Business > Marketing Direct l Apr 16, 2012 lViews: 67 lComments: 0
Melanie C Turner

Business cards are perhaps the best way to spread word about your business. Usually used as a way to promote an executive within your company, business cards can also be a way to promote your overall

By: Melanie C Turner l Business > Marketing Direct l Apr 16, 2012 lViews: 66 lComments: 0
1 2| 3|  
Popular Tags
Articles Categories
All Categories
Articles Resources