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The Gap Between the Practice You Have and The Practice You Want Lies in the Things You Are Not Doing

February 22, 2012 | Comments: 0 | Views: 167

This time of year is a great time to review your business year to date, to assess how well you are meeting your goals for the year, and to refocus your energies on what you want to accomplish in the remainder of this year.

Recently, I was thinking about how often I hear from practice owners that they are waiting for something to happen or be in place, or be off their plates, before they can proceed.

I am reminded of Norman Douglas, Writer, who said, "Why always 'not yet'? Do flowers in spring say 'not yet'?"

In this article today, I'm looking at how to get the practice and business you really want; how to stop waiting, and how to take action.

Let's start with a question:

What changes would you make to your practice if you had the opportunity to start again from scratch?

It's a great exercise. If your vision doesn't match up with your current reality, there's work to be done!

How about wiping the slate clean and starting to go in the direction you want to go?

After many years of business coaching with physical therapy practice owners, I've discovered that the very successful clients of mine consistently take a lot of action, get a lot done, embrace change... and that everyone else is either:

still getting around to doing it, orhasn't decided yet exactly what it is they will get around to doing!

Simply put, the gap between the practice you have and the practice you want lies in the things that you are not doing.

In my experience...

the most likely things to get put off by practice owners include:

Having a performance management system for employees to ensure high productivity.Sorting out front desk team to behave in a way that supports getting new patients and keeping existing ones!Having a functional website in place that brings in substantial numbers of new patient leads.Getting hold of their important numbers / management accounts and meeting key team members to discuss and take action from them.Having a practice manager truly manage the practice and do more than just run the operations. Following an effective Marketing plan with a known cost for patient acquisition and a demonstrable return on investment.Leading a team that can all communicate the benefits of what the practice can deliver to anyone and everyone.Holding effective, regular, enjoyable practice meetings!

Try asking yourself these questions in order to shift into a more effective habit of getting things done:

Which of the items on my list would make the biggest difference if I were to get it done?What is the best use of my time right now?What are the top three things I must get done this week?What are the common displacement activities that I find to avoid the things that really need doing?What is the cost to me, my family and my team of me not getting them done?

Of course, truly successful practice owners recognize that there aren't enough hours in the day to do it all by themselves. They're also often very poor at follow through, so in order for this not to inhibit their success, they have found the perfect solution.

They hire a business coach to help them concentrate on their main goals and objectives, stay focused, avoid getting sidetracked, stop procrastinating, make good decisions, and therefore, get a lot done!

Physical therapy practice owners who want a better work-life balance and a smooth running operation with high client numbers learn how to have all of this. Erika Trimble President of Prosperous Physical Therapy and Business Coach has created the first ever business training programs dedicated exclusively to practice owners. Visit us at

Prosperous Physical Therapy

Copyright @ 2012 by Erika Trimble All Rights Reserved

Source: EzineArticles
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