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What Are Squeeze Pages and How Can It Benefit My Business?

April 22, 2012 | Comments: 0 | Views: 140

I have been regularly receiving emails that enquire about Internet marketing techniques and lately I have been receiving quite a few questions enquiring what a squeeze page is. Frankly I was quite surprised that many do not know the concept and logic behind building a squeeze page. For the benefit of those who have heard of one but do not know what it is, this article is for you.

I have been using squeeze pages ever since I started my Internet Marketing career. In fact it was the very first page that I launched. The purpose of a squeeze page is for the collation of information of your potential customers. A squeeze page will only give away a free item or reveal full information to that potential customer after he or she keys in their information. This process is called "Opt In"

A squeeze page typically avoids having excessive information on the page. This is to increase the odds of a potential customer opting in. An effective squeeze page avoids excessive links and it details only the selling point of the product or service. This decreases the chance of the customer becoming confused and choosing not to opt in. After information such as name and email address is collected from the potential customer, the information is forwarded to an auto responder program.

Auto Responder

The auto responder plays the most important role in the squeeze page system. The auto responder takes the information, stores it in a subscriber list and when required it will send emails or newsletters to all the recipients in your subscriber list. For example, if your subscriber list has 50,000 people, you have the power to send 50,000 people a sales letter with just a click of a button.

Will I be encouraging spam?

To avoid your email being labeled as spam, your first email to your list would be to provide them a link to "White list"your emails. The beauty of a squeeze page is that the information that you collate is targeted and relevant to your niche. This is because one must recognize the fact that not everyone will be willing to "opt in" unless they are interested in what you have to offer in the first place. What are squeeze pages for if not to give you an opportunity to reach out to your potential customers over and again? Therefore this is without doubt one of the most valuable tools for direct marketing.

Now that you understand what I am saying, I have a special time limited bonus for you. A few months back I chanced upon Jaz lai's Inbox Cash Techniques series and I took the time to go through this internet marketing gem.

To my horror the techniques stated in his ebook resources were exactly the things that I have been practicing. What took me years to perfect was actually just sitting there waiting to be purchased.

I am not doing charity here and I don't intend to give away this Inbox Cash Techniques for long. Consider yourself lucky if this step by step guide is still a giveaway.Check if it is still here

Source: EzineArticles
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