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5 Essential Items You Need To Build a List

April 11, 2012 | Comments: 0 | Views: 152

First let's discuss the elements you must have for a successful email marketing campaign. They are an autoresponder service, a web hosting account, a domain name, a squeeze or landing page, and a quality giveaway.

Now let's get into a bit more detail about each element. The autoresponder service is the most important element when trying to build a list. Without it you won't be able to collect your prospects email address or email those prospects whose email addresses you've collected. There are two types of auto responder services - hosted and self-hosted. Self-hosted auto responder scripts don't cost a monthly fee but you may have to pay an upfront charge to purchase the script and pay to have it installed. You run into other problems with white listing and spam complaints as well. The hosted accounts are safer and much easier to use.

You will need a squeeze or landing page to collect leads. A squeeze page is a type of web page that has a short sales letter and an opt-in box. Typically, you use the squeeze page to collect names and email addresses by giving away something of value like a free report.

There are a few elements a successful squeeze page should always have. A great headline, convincing bullet points, a clean, professional design and a great offer. The headline is perhaps the most important part of a squeeze page. The headline should grab attention and get people to read the rest of your message. It's a good idea to test various headlines until you find one that increases your opt-in rate. The bullet points on your squeeze page will need to convince people that your free offer is worth giving you their email address. The design of your squeeze page should be clean and professional. If it looks too amateurish, people may worry that you're not for real. If the design is too "busy", it may detract from your message. Keep your design simple, but attractive.

Now let's take a look at the giveaway. A high-quality offer is critical to your success. If you have a poor quality offer, people aren't likely to subscribe. Moreover, if they do subscribe, they will lose confidence in you and any of your future offers.

However, if you provide exceptional quality for free, people will suspect your paid content must be even better. Not only that, but they will see you as an expert in your field. This will make them more likely to buy any products you create, as well as any you recommend as an affiliate.

Most people give away reports, but you could also offer videos or other giveaways. A report is a great idea, because you can monetize the links within the report itself. This will help you make money from the very first moment people subscribe and download your report.

Be sure to save your reports in PDF format so people can't just edit them and steal the content easily. Load a link to the report in your auto responder so it's delivered automatically after someone subscribes. This will automate the process so you don't have to worry about manually sending reports to your subscribers.

As far as domain names go, you need one to host your squeeze page. If you already have a domain name, you could host your squeeze page in a sub directory or sub domain on that domain.

It's a good idea to get a separate domain for your squeeze page. That way, you can have a domain that is similar to the title of your free giveaway. This isn't necessary, but it is a nice touch that could help boost your conversions.

Lastly, you will need hosting for your domain name. While your domain name is like your website's street address on the internet, hosting is like your website's home.

Hosting for a simple squeeze page can be as little as $5 per month. If all you'll be hosting is a squeeze page, you don't need a lot of bells and whistles, but if you think you might be hosting blogs or other types of websites, you might want to consider a slightly more expensive hosting package.

These are the essentials you need for running a profitable email list. In all, it should cost you very little to get started, and you should find your list building effort will become profitable very quickly.

Jeff Elliott invites you to go to his website and grab your free list building e-course. If your serious about building a list, and want the underground strategies today's richest marketers are using to build profit pulling list then go to The List Building Academy and start building your list today. Go to

Source: EzineArticles
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