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3 Tips for Creating a Lead Capture Page

April 14, 2012 | Comments: 0 | Views: 156

If there's one thing I wish I'd done earlier it's creating lead capture pages or opt in pages. These are dedicated little sales pages you create to "sell" people on joining your list. Today I want to share three tips for creating a lead capture page with you. Use them to set up your first one or tweak existing pages. Then sit back and watch your list grow much faster as a result of a well optimized opt-in page.

Keep It Simple And Clean

The first key to a well converting lead capture page is to keep it clean. You don't want a lot of distractions on that page. Start by leaving out the regular header of your main site and skip the navigation bar.

Next, you want to fill you page with the following elements:

· An Attention Grabbing Headline - This is one of the most important elements of your page. You need to grab the attention of your visitors right away and convey in no more than a sentence why they need to sign up for your list. Focus on what's in it for them with your headline.

· A List of Features and Benefits - After a short introductory paragraph, I like to list all the different benefits of joining my newsletter or list. Again, focus on what's in it for your readers. What kind of information will you share and how can they benefit from it? Three to Five bullet points work really well here.

· The Call To Action - You've got to ask for the signup. No matter how obvious it may seem to you, you need to make it clear to your visitors that you want them to enter their first name and email address in the form below. Which brings us to our next element:

· The Optin Form - Each lead capture page will of course have an optin form on it. Keep this simple as well. Don't ask for more than a first name and primary email address unless you really need additional information. Consider asking for just the email and see if you get better results. Again, keep it simple and clean and have a big submission button.

Finish it all up with your name, your picture and some information on where or how to contact you.

Offer A Bribe

Nothing helps to improve your conversion rate more than a little well placed (and ethical) bribe. This is often a short report, a special video or audio recording or even a coupon code. Think of what your visitors may like and create a small bribe around those needs.

Be sure to monetize your bribe by making special offers or including affiliate links. Give it a good title and rework your opt-in page to include this special offer. For example, you may want to include a cover graphic of that special report and mention in the headline that they will get a copy when they sign up.

A well-placed ethical bribe can greatly improve your opt-in rate.

Test, Test and Test Again

Last but not least let's talk about testing. I can give you all sorts of advice and suggestions about things that have worked well for me, but let's face it. Each market, each website and each opt-in page is different. To improve your conversions you need to test every single element of your lead capture page. Here are some of the things you want to take a look at and test:

· Headlines (both the look of the headline like color and font and the actual text you are using)

· Background color and image.

· Optin Forms

· Font text and color

· Any images you have on your page

· Overall layout

· Call to Action

· Submission button

Continue to test anything you can think of. Keep testing and keep improving your optin rate.

Don't have a list yet? Sign up for a free 7-day ecourse on getting started with list building at

Source: EzineArticles
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