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Backlink Tool: Penguin-Friendly Link Building Tips

June 26, 2012 | Comments: 0 | Views: 198

Statistics show that the Google Penguin update hit more than 64 percent of websites. If all of your traffic comes from Google, then you are setting yourself up for failure. Search engine optimization and link building strategies have changed completely after the arrival of Google Panda and Google Penguin. Sites with low quality backlinks or identical anchor text have been penalized. If you want boost your rankings and succeed in online marketing after Google Penguin, then your link building campaign should look natural in the eyes of Google.

First of all, you should focus on offering useful content on your website. Nothing can beat high quality content. If you provide fresh information, other sites will link to you. Just understanding that Google is built on users may help you get your site back up to where you want it to be. You simply can't get away with links from over-promotional sites, irrelevant sites, or web pages that have poor quality content. Great content earns links over time and generates long term results.

Focus on quality links over quantity. Even if you are using a backlink tool, choose one that generates quality backlinks. Stop building anchor text for more than 10 percent of your links. Another element that Google has penalized is over-optimization. For example, if you are targeting the keyword "cheap holidays in Greece" and you are asking all of your readers and customers to link to your sites using that exact keyword, search engines will think it's highly suspicious. Try to diversify your anchor text.

If you are writing guest posts for link building, focus on quality. One high quality link from a reputable blog is better than 100 links from low quality sites. Search engines will penalize your website if it has a large amount of links from untrusty sites. You should also diversify traffic sources to hedge against fluctuations. Guest posting is all about creating long term relationships for years to come. Make sure your site or blog is compelling enough to pull natural backlinks.

Get links from websites that are relevant to your niche. Make your content link worthy. Get more social and stay active on social networking sites. This way you will obtain natural links that are relevant to your site. Work hard creating amazing content and building relationships with your audience. Don't forcefully repeat keywords. Use unconventional link building techniques and check the authority of websites linking to your content.

In addition to writing quality content, you ca use a backlink tool. Many companies are selling backlink building software that can boost your site's link popularity and help you get more traffic to your pages.

Source: EzineArticles
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