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Backlink Building: Internal Link Building Strategies for Better SEO

April 16, 2012 | Comments: 0 | Views: 148

Internal link building is one of the easiest ways to create inbound links to your site or blog. Creating links between key pages on your website will help you promote your content more effectively and get higher rankings in search engines. A good internal linking structure will improve your conversion rate as well.

When a website is indexed for the first time, the search engines only register the first pages. Internal link building, which is often overlooked, plays a key role in search engine optimization. By using them properly, you can help pages rank better for specific keywords. Statistics indicate that Internet users are more likely to click on contextual links.

The first step in building internal links is to improve your site navigation. Create a sub navigation menu that includes categories. Use text links instead of image links. Search engines do not read images. Use a CSS dynamic menu to increase the usability of your website. Include breadcrumb navigation. Breadcrumbs help search engine spiders keep oriented.

Use relevant keywords to describe your categories. Add a site map to your website. A site map will help both human visitors and search engines find specific pages and categories without going through all the navigation to find what they want. Make a list of each page in your main navigation. If you are constantly creating pages for special deals, set up one page instead and update it on a regular basis.

Use plug-ins and widgets to improve the accessibility of your website and build internal links more effectively. After a user has read an article, use a plug-in to recommend similar posts. Add "Previous/Next" buttons to your site. This feature is particularly useful for an ongoing series of posts. You can also insert widgets displaying popular posts.

Limit the number of links on a page to 125. Use plain English HTML links. Write descriptive anchor text that includes relevant keywords. Be consistent in your efforts to rank for a specific keyword by linking to the same page. Track the performance of your keywords and links.

The authority of internal links makes the value of your website more obvious to search engines. You want to make sure all the links are working properly and drive visitors to the right pages. Once the internal linking is in place, then move on to other strategies to improve your rankings and get inbound links from well established sources.

Hiring a professional that specializes in backlink building and link wheel SEO will improve your conversion rate and help you gain new customers. A good SEO company can increase your search engine rankings and boost the visibility of your website on the Internet.

Source: EzineArticles
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