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Advertising Your Sublease Agreement Rental

April 09, 2012 | Comments: 0 | Views: 361

Advertising an available property used to be simple; the landlord would simply list the property along with a few sublease agreement details in the classifieds where most renters did their searching.

These days, most people start online when they look for a place to live. But there are dozens of rental sites you could advertise on. How do you choose?

The best to begin your search is to find out which site gets the most traffic from prospective renters? To this end, you'll know where the maximum number of people will be. Remember, the more people that view a site, the more potential renters you will have viewing the sublease agreement details on your available property.

So how do you know which sites get the most traffic? They don't just give that information out. The best place to start is to think like a renter.

Most people don't pay attention to rental sites on a regular basis. They are interested once every few years when they want to move. So where do you start when you don't know what's out there? Your favorite search engine. For this exercise I recommend Google because it has the largest market share and therefore more of your target market will be using it.

So pretend you're looking for a place to rent. What will you search for? "Apartment for rent"? "House rentals in Baltimore"? "LA luxury condos"? Try a few of these out. If you have a two-bedroom house in Memphis try "two bedroom house in Memphis", "available sublease agreement Memphis", "Memphis rentals", etc. See which websites come up. It's also important to note what order they come up in. More people will click on the #1 result than the #2 result, and so on down the line.

Now many of these websites will charge a fee for listing your rental. However, there are other (free) avenues to explore as well. For instance Craigslist, or other free websites allow you to list your property with detailed explanations of the amenities and sublease agreement requirements, all while reaching a large number of prospective tenants in your area.

In closing, strong marketing is a critical aspect of real estate investing that is often overlooked. The landlord who complains about a $300 repair bill but lets a unit sit vacant for two months (and loses $1500 in potential revenue) needs to rethink his priorities! A key component of good marketing is understanding where to advertise, and how to do so as efficiently as possible.

Brian Gregory is a landlord and rental industry expert who contributes content to EZ Landlord Forms, an online provider of state-specific lease and sublease agreement forms, free rental application forms, and hundreds of other resources for landlords, sublandlords, and property managers.

Source: EzineArticles
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