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Tips on Implementing an Effective Email Marketing Strategy

May 23, 2012 | Comments: 0 | Views: 110


An email marketing strategy plays a major role in ensuring that you attract the attention of as many customers as possible and you increase traffic to your website. Note that email marketing is considered to be among the most efficient marketing strategies. In addition to that, it costs much less than other forms of marketing. However, you may find that your email marketing is not as efficient as you would like because your strategies are not working. Below are some methods that can help you implement an effective strategy.

Get an email market provider

Getting the ideal email marketing provider is very important. The provider will assist you in the management and sending of emails. There are several available services that you can rely on, and they will help you get rid of bouncing emails that fail to reach the recipient due to invalid addresses.

Build an email address list

Another effective strategy is building an opt-in form, which collects customer's emails and prospects. You will simplify the work of your marketing providers as they use the form builder if you add your email details and messages. The service providers will build a code that you can embed on your website. Remember that it is important to give those subscribing to your emails valuable gifts that act as tokens for letting you have their email addresses and names. In addition to that, it is necessary to add the opt-in form in all pages of your website.

Create a newsletter

When it comes to designing email campaigns, you can decide to come out of the ordinary. You can send your campaign messages in newsletter form. This is an effective email campaign strategy and your email marketing providers will help you with it. You just need to make the newsletter as interesting as possible. You can include your business headers and logos to help the subscribers recognize you easily. You can also add your discounts, offers and probably the links you would like your customers to click.

Send emails and get them opened.

Nowadays people are very busy and they receive many emails that they do not have time to open. Most likely, they will start by sending unfamiliar emails to the trash. It is therefore advisable to make yourself known to your subscribers. You should also make sure that the message is valuable and interesting since recipients will not waste their time reading a boring message.

Test and evaluate

Evaluating and testing is another important strategy. Note that, in email campaigns the number of emails opened varies according to the nature of recipients, size of list and time of sending among others. It is therefore necessary to evaluate and test. For instance, it is not wise to send important email campaigns during holidays because the probability of having them opened is very low. It is also important to evaluate interested subscribers and new subscribers.

Include social sharing

Another effective email marketing strategy is to build up social network pages for your business such as Twitter and Facebook since it will help you reach more prospects. You can do this by including them in your newsletters and encourage your customers to join you in those forums. In addition to that, make an effort of ascertaining your customers' preferences. It is important to ask your subscribers if they prefer your email and newsletters on a weekly or monthly basis.


Using the right email marketing strategy goes a long way in making you a successful email marketer. This can translate to more sales and profits for your business. Any given strategy will enhance your email marketing and enable to you to achieve a good return on your investment.

Todd Martin owns and operates a local marketing firm. As well as blogging, he works weekly in ministries to the underprivileged, active hiker, biker and racquetball player to mention a few items. Come and visit his Internet Marketing Consultant web page or visit Marketing tips and strategies blog. Thank you.

Source: EzineArticles
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