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The Biggest Factors of Search Engine Optimization (SEO)

April 10, 2012 | Comments: 0 | Views: 72

"How do I keep people coming to my site?" The answer is Search Engine Optimization or SEO. Most business owners who have taken their business online have come across this method of online advertising with little knowledge on how to use it. When it comes down to it, SEO is not built off of a science that once learned allows you to plug in the numbers for the variables and then be launched into search engine heaven. Effective SEO is an ongoing experiment based off of certain factors, and when you learn the factors you're at least heading in the right direction with your knowledge of SEO. Below are three key factors that contribute to effective SEO results:

1.) On Page Optimization: Keyword Relevance

The first is intelligence. The intelligence of your website is determined by the relevance and frequency of important keywords relating to your business in the content of your website. The better the balance, the more intelligent your website becomes.

Let's say you're trying to rank for the keyword "Plumber" in the city of San Diego. If you don't have Plumber and San Diego on your website at all, then the search engines simply won't rank you for those keywords. Why? Because you're not relevant! Keywords bring relevance for your website in relation to search terms.

2.) Off Page Optimization: Link Building

The second of the 3 is strength. When your business has a strong number of influential and authoritative websites that link back to your own website, search engines recognize those links as having strength.

Okay, so you've taken care of your on-site optimization, and you're in a dead heat with other companies who are vying for the number one spot for the keyword, "Plumber San Diego". Link building is going to be a prime reason your website beats theirs. It will win if it's stronger. So, you need to go to different websites and directories and get your link on their site. Examples would be:,, etc. Also, be sure to get your link on industry specific directories. If you are a plumber in San Diego, try getting your website on various plumber directories and San Diego business directories.

3.) Housekeeping: Fresh Content

The last of the 3 is liveliness. Constant movement (content refreshment) assures search engines that you care about the health of your website because it is continuously active and fully optimized. This one is the simplest out of the 3. Just replace your content with new content at least once a month. New content ensures higher rankings and more importantly, that you won't lose your rankings!

Brandon McBride is a Senior Webmaster at

Source: EzineArticles
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