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Storytelling To Build Your Online Business And Manage Your Reputation - How To Share Your Story

June 12, 2012 | Comments: 0 | Views: 141

You can tell your story to build your business on the Internet. This is known as storytelling and is a powerful way to share your information and message with people from around the world. It is also a way to build your reputation and establish credibility in your chosen niche. Think about the topic you will be working in, the way your background relates to this topic, and how people currently perceive you on the Internet.

For example, if you want to teach people how to set up a membership site, start telling the story of how you did this the very first time. We all love to hear stories of how people got started doing something that we want to do. If you made mistakes and things did not go as planned, share every detail to let us know that you may have failed to begin with but have now gone on to have success.

Your background, as it applies to your niche, may also become an important part of your story. If we stay with the example of membership sites, you may want to share your experiences of being a member of a site years ago. The way you craft your story around these experiences can help people to understand you on a deeply subconscious level. I am a former classroom teacher, and many people have said they only began connecting with me when they heard some of my stories from the days when I was working in the classroom. Don't be afraid to be vulnerable, and share only as much as you are comfortable with sharing.

Now it's time to take a close and honest look at your reputation on the Internet today. Social media sites can be good for this. What are people saying about you? Reputation management is a big part of what we do online. I recommend that you Google your name in quotation marks once a month and print out the first couple of pages. That is what people will base their facts on when they want to find out more about you.

Start by setting up an About page on your blog and then linking to this page elsewhere. This is your opportunity to tell the story you want others to know. I did this relentlessly during my first year online so that people would hear my story from me. You can do the same thing and use storytelling to build your business.

Remember that the reason to start an Internet business is to give you the time and financial freedom to live the life you choose. Download free training on building your online business by visiting Getting Started Online to learn how to write viral short reports, blog, become involved in social networking and learn the technology needed to build a profitable online business.

Source: EzineArticles
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Connie Ragen Green

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Internet Marketing

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