Author Box
Articles Categories
All Categories
Articles Resources

Simple Steps for Beginning A Content Marketing Strategy

May 01, 2012 | Comments: 0 | Views: 95

This post will provide some simple steps to help you outline what needs to be done when developing a digital marketing strategy. Sure, there is a heck of a lot more to go with this, but this should help you create the foundation.

Social/Digital Media Assessment The first step will be to become more familiar with the strengths and weaknesses of your existing digital communication process. This will help define how to move forward with each existing process and which we develop from scratch.

Content Audit Immediately after the assessment the content audit begins. A thorough review of existing content will be conducted. Agreed upon content should be considered as digital assets that can be used within the overall strategy.

Competitor Analysis A competitor review will also be conducted. Data will be gathered to study and compare performance across competitive media channels. For example,  study competitor websites, social media channels and audience reach. This data will be used to shape entry into competitor-occupied, digital media channels.

Trend Research Research into the consumption habits of digital media amongst stakeholders. Key findings will help identify who, where and when to communicate with the various types of stakeholders. This will also help define a publishing schedule.

Persona Development Identify key stakeholder personalities and assign them a persona. The criteria used to form the persona will consist of media consumption habits, demographic, needs and location. The persona will be used to determine the digital voice and communication strategy.

Audience Development The primary focus of this stage will be finding the audience that you want to speak with. This stage will also be used to identify the where and when of audience engagement. A gentle entry into the digital media channel will be necessary to develop this stage.

Publishing Begin to leverage the digital content assets that were identified in the content audit stage. Use this content to create blog posts, white papers, case studies, tweets, email campaigns and anything else that is needed to communicate your voice. Develop an editorial calendar and stick to it. Treat your business like a publishing company.

Monitoring Analytics software and digital media monitoring tools make it possible to track when people engage with SHP. The data gained in this stage can be measured against industry benchmarks and used to help us define a success metric.

Jason Murphy is Co-founder of Gabster Media, a Cleveland website design digital & social media marketing agency.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Content Marketing


Digital Marketing

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 349

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 413

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 218

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 267

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 217

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 204

The more explicit you are with your marketing plan strategy, the more you will be able to identify the right opportunities and the more likely you will be able to reach your target audience for your

By: Peter Hoblerl Internet Businesses > Internet Marketingl June 14, 2012 lViews: 191

Does the phrase 'internet marketing strategies' cause your brow to furrow? Click here, newbie, and we'll give you a massive head start!

By: Inge Pappl Internet Businesses > Internet Marketingl June 13, 2012 lViews: 160

We all know how important it is to build a membership list. Your list is a kind of captive audience; when you offer them deals, they buy! But just as important as building a list is maintaining it

By: Toby Russelll Internet Businesses > Internet Marketingl June 12, 2012 lViews: 170

Are you overwhelmed with the amount of learning it takes to get started online? Read on to learn how to manage it all and start earning online income quickly.

By: Connie Ragen Greenl Internet Businesses > Internet Marketingl June 12, 2012 lViews: 175

Are you sharing your story with others? Read on to learn how to use storytelling to build your business and for reputation management on the Internet.

By: Connie Ragen Greenl Internet Businesses > Internet Marketingl June 12, 2012 lViews: 142

Are you a natural teacher? Read on to learn how you can teach what you are learning about online marketing to build your own lucrative Internet business.

By: Connie Ragen Greenl Internet Businesses > Internet Marketingl June 12, 2012 lViews: 861

By now you've probably noticed that Google places has morphed into Google+. The platform now closely resembles the functionality of Facebook.

By: Jason M Murphyl Book Reviews > Internet Marketingl June 20, 2012 lViews: 184

On a weekly basis we meet with dozens of small business owners; from the local deli to the automotive superstore, everyone is trying to leverage social media to boost their business. We've noticed

By: Jason M Murphyl Book Reviews > Internet Marketingl June 18, 2012 lViews: 179

No, I'm not talking about dropping LSD (despite what Sterling Cooper from Mad Men would have you believe). I'm referring to getting outside of your normal routine and throwing your internal guide off

By: Jason M Murphyl Internet Businesses > Internet Marketingl May 05, 2012 lViews: 147

It's Summer and that means that people will start coming out of hibernation and frolicking more (at least in the Midwest anyway). From patio to picnic more people will be turning to their phone and

By: Jason M Murphyl Internet Businesses > Internet Marketingl May 04, 2012 lViews: 120

The Vision To become a publisher, a content creator and the "CNN" of your business. The strategy should focus on positioning your business as a thought leader and a reliable content source.

By: Jason M Murphyl Internet Businesses > Internet Marketingl May 01, 2012 lViews: 100

By now, we've all heard of Groupon, LivingSocial, Google Offers and Yelp Local Deals. In fact, to date there are roughly 521 daily deal websites in the United States alone. We'll explain how to use

By: Jason M Murphyl Business > Negotiationl April 21, 2012 lViews: 200

Discuss this Article

comments powered by Disqus