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Online Trust

May 29, 2012 | Comments: 0 | Views: 91

eCommerce is big business. Billions of dollars are funneled through the internet every year, but more than that billions are LOST every year. Frustrated consumers go to websites where they want to do business, but frequently that sale is lost of behalf on the merchant who did not provide that particular consumer with enough online trust.

Without online trust the average online business is dead in the water. Without a website generating profits there is no point to do operating if the owner has something to sell. And without making sales you can't afford to keep your business running, regardless of whether you sell products or services.

So how can the average new or experienced business owner provide their online visitors with increased online trust?

There are many ways to do so starting with establishing a relationship with their potential customers. In the space of online business the best way to do that is by offering a free report that contains valuable content. By doing this you can demonstrate that you are an expert or authority in your niche and as a result people will seek your advice.

If you do not want to offer a report, another way to build online trust is through valuable content drip-fed via an autoresponder. Once the autoresponder is loaded your work is done and then its just a matter of sending people through your process by injecting your emails (or report) with links so they can get even more free information or possibly access to videos, or just send them right to your salespage. The better the process that you can create the more you will lower the barriers to people wanting to open their wallet so they can get your stuff.

The good news is that once you have established online trust with your audience you can repeatedly generate long-term income from them because by that time people have already experienced the process by how they purchase through you and deeply value what you have to offer them.

As part of experiencing this process, every online merchant with something to sell should have an online trust seal so their visitors are comfortable with knowing that when they go to purchase through you they will have no issues and the experience will be seamless for them.

Online trust seals help build online trust and that is the reason why every merchant should be using them. By adding a small graphic online trust seal to your websites your website visitors at a glance will know that you are trusted and often times alone this is enough for them to make a purchase. However, if someone wants to click through the trust seal to verify that you are using a safe payment platform for example, they can do so and then be brought right back to your sales letter or shopping cart to make their purchase.

Justin Mandel is an online marketer, software developer, and new owner of, a consumer trust seal company in business since 2008 which has been providing the very best value in trust seals to internet marketers all over the world.

Go to http://www.SafeOrder.Org right now to take your FREE 30-day test trial and discover how a SafeOrder SECURE verification seal can boost your sales conversions through giving your website visitors that extra bit of piece of mind they need.

Source: EzineArticles
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