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Gain Users Trust and Simultaneously Increase Sales With SSL Security

June 04, 2012 | Comments: 0 | Views: 134

Website owners who need to access personal information from their online users find that SSL security is a necessary tool. Secure Sockets Layer (SSL) is software that encrypts messages and maintains secure network connections between web browsers and web servers. Websites that possess SSL Certs, electronic documents that verify the identity of website owners and their connection to their websites, keep any information exchanged secure. Whether customers are making online purchases with their credit cards or simply entering passwords for access to websites, they want to know that their private information is not shared with anyone. Web businesses with SSL Certs gain the trust of their users, in turn increasing their sales.

Secure SSL encrypts data exchanged over the internet so that only the verified server with the key for decryption may access the information provided by the user. Private information such as names, addresses, phone numbers, emails, bank account numbers, credit card information and passwords are all kept safe. If a hacker were to intercept any of this information, it is virtually impossible for him or her to make sense of it. The hacker would come across the encrypted data, which is meaningless without the encryption codes possessed only by the certified user. This promise of security is crucial for online users. Users are never going to share private information if they fear it could get hacked and stolen.

Although SSL Certs can cost up to $1,500 per year, their advantages certainly outweigh the cost. Internet users who are assured of the security of their personal information do not feel threatened by sharing it. Buying SSL Certificates helps companies gain the trust of their customers and increases the likelihood of these customers returning. As a result, websites that possess SSL Certificates are far more profitable than those that do not.

Let's have quick review of two major aspects of SSL certificate features on web sites:

Trust & Confidence: Having an SSL certificate on a web site increases the secure web browsing experience with online web users and ultimately it will be the sign of dedicated business to create trust for customers or users security. Once website users feel confident about their personal information security then it will be an increase of trust and confidence in the security of the website.

Security:Keeping secure users personal or sensitive information such as PayPal credential, bank wire details, credit card details, and many other such details will generate secure online experiences for shopping and business. Securing eCommerce with SSL security is the best way to increase online sales.

James S Labonte gives a vast working knowledge in SSL security products, including EV SSL Certificates, SGC Certificates and Wildcard SSL Certificates. RapidSSLonline is one of the largest resellers of major brand SSL certificates such as RapidSSL, GeoTrust, Thawte, & VeriSign (Now Symantec™). provides a cheapest SSL certificates to beat any competitor pricing, along with 24/7 support for anytime problem-solving. XEROX, NOKIA, the University of Sydney, IBM, and thousands of small organizations and businesses have trusted RapidSSLonline since its founding in 2007.

Source: EzineArticles
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