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Typesetting in a Foreign Language - Where Communication Is Key

February 26, 2012 | Comments: 0 | Views: 173

The printing of information on a commercial scale relies heavily on accurate proofing and appropriate typesetting. With such a large level of output, mistakes in the design process can cause significant time delays, increased expenditure and put a block on communication. When dealing in the commercial printing of translated materials the stakes are even higher.

By taking information in one language and reproducing it in another, there is a risk of a miscommunication occurring both in terms of the phrasing and in how it is presented. Utilising the skills of a specialist translation service will obviously help with the language aspect, but many such firms also offer typesetting services.

Typesetting relates to the overall arrangement of your document; the way in which the text is organised and shown off to its target audience. This process, when done well, takes into account the key points which must be communicated and the optimal method of achieving this given the culture gap. For this reason the two fields of language translation and typesetting are undeniably connected.

An intimate knowledge of both languages is as necessary to getting the desired message across as it is for accurately designing an effective lay out. It makes sense then to contract someone who shares a skill set across these areas to carry out both the dual tasks of conversion and typesetting. While this is not always possible, there are a number of firms who will consult with both you and relevant experts throughout the process. Quality control and open lines of communication about what exactly you desire are key elements to a job well done.

Quality third party language translation services will tend to have a standard operating procedure based on quality control and managing expectations. Using a professional linguist fluent in both languages, and immersed in the nuances of each culture, they will first render your text in the language of your choice. Following comprehensive checking and proofing, the best firms will seek your input by asking for feedback before settling on a final version. Once this is set, a designer who specialises in this field will create a typeset that works for your individual needs and incorporate it into any artwork to be used. If the original translator is not the same person who designed the typeset, then there will be further talks to ensure that the message is not lost in the presentation. At this stage, provided you have chosen your service provider wisely, your text should be ready for printing.

While this may sound like a lot of back and forth between departments, leading firms will have developed a working environment that facilitates easy collaboration and sharing of ideas. After all, these are the central themes that underpin any quality typesetting job when dealing with foreign languages.

Wherever the market, whatever the business, leading companies trust Blue South NZ to deliver the translations they need; on time; on budget; professionally. We work exclusively with business clients so every facet of our operation is focused on delivering the best quality translations for business. Contact us today to discuss our Translation Services.

Source: EzineArticles
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