Author Box
Articles Categories
All Categories
Articles Resources

3 Key Tips for Modern Businesses Moving Into Foreign Markets

February 27, 2012 | Comments: 0 | Views: 262

Putting your business on the international stage is a big step for any owner. Global markets are by definition more competitive, requiring greater financial input and a level of knowledge far beyond one's domestic environment. Anyone thinking about engaging in such an undertaking would be wise to follow a few helpful tips discovered by other global entrepreneurs. Moving into the international sphere is no easy feat, but by taking the time to research and adjust to your new territory you have a far better chance of achieving multi-national success.

Accurate Website Translation

In today's increasingly wireless market place, website translation is a key step in finding your client base in a foreign country. Though there may be a whole host of differences between nations (which is another important tip we will discuss), the internet is the one universal truth underpinning the vast majority of modern markets. Whether you're in a New York loft looking for a paper supplier, or sitting in a Bolivian cafe trying to find climbing gear, the internet tends to be your first port of call. A website that is either not translated at all, or has been done so poorly, will instantly turn away potential consumers from your brand.

To ensure a smooth transfer of information across territories, many firms with global ambitions are outsourcing their website translation to third party specialists. These service providers tend to employ dedicated linguists, who are able to fluently communicate your message to a new audience without losing the impact it has in your native tongue.

Research the Culture

What works in one country may not be as effective in another. Cultural miscommunications can at best make for amusing travel anecdotes, but in the business world they are often what will kill your expansion into a new territory almost upon impact. While the end product or service is identical, you may have to develop novel ways of marketing this to your divergent global client base. Knowledge is power, and local knowledge is all powerful.

While it is always prudent to conduct your own research before entering a foreign market, assistance can come in the form of the linguist tasked with translating your website. You see, these professionals often live in your newly acquired target market. This means they're immersed in not only the language, but the culture as well. If there is something off about your message when spoken in a foreign dialect, your translator should be able to pick up on this and give you feedback accordingly.

Know Your Market

When starting a business from scratch, any good entrepreneur will take the time to survey the marketplace and carve out a niche within it that fits their unique offering. However, this is something that firms on the brink of expansion have been known to overlook. Just as it is important to know whether your message will translate across foreign lines, you must have a clear idea of how your product is placed in a new market.

Blue South Australia - Translation for Business. Wherever the market, whatever the business, leading companies trust Blue South to deliver the translations they need; on time; on budget; professionally. Our operation is focused on delivering the best quality translations for business. Contact us today to discuss our Website Translation Services.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Website Translation Services

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11713

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 449

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 410

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 264

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 334

People resort to self employment opportunities because of economic hardships. If you have just decided to work as a self-employed individual, then you can start looking at prospects that can offer

By: Tim Baberel Business > International Businessl July 10, 2012 lViews: 212

Given that homes and offices worldwide use furniture, it is easy to understand why the furniture business is a huge industry that generates tens of millions of pounds each year and is a truly global

By: Catherine Gliddonl Business > International Businessl July 10, 2012 lViews: 258

When a company evolves, expands and goes public, it is important to start considering international relations. Trading internationally can be hugely beneficial for both parties if your cards are

By: Tomas Donovanl Business > International Businessl July 08, 2012 lViews: 279

In preparing for your very first company trip to China, many Westerners feel that they are adequately equipped to do business as soon as the plane touches the ground. Usually, they have Cliff Notes

By: Tomas Donovanl Business > International Businessl July 08, 2012 lViews: 194

There is a common saying that communication is over 85% nonverbal. We have seen countless examples in movies, television and other popular media where we make fun and laugh at situational comedies

By: Tomas Donovanl Business > International Businessl July 06, 2012 lViews: 241

90% of the packages which are imported or exported from countries go through without any issue. However for the 10% that don't manage this, it's good to know why your package might have been stopped

By: Andrew Mollisonl Business > International Businessl July 06, 2012 lViews: 256