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Discovering Who Joins Social Networks for Businesses

June 13, 2012 | Comments: 0 | Views: 157

When individuals join a business-related social media network, they often already have a group of contacts that they know. This network of people frequently includes past and present co-workers within the same organization and business contacts from other companies. This group also includes acquaintances through business organizations and associations. As people join online networks designed for innovators and forward thinkers, they broaden their contact base, meet new people and build relationships. As these relationships develop, these corporate professionals, contributors, leaders, experts and consultants join forces to create new projects and products. This is an overview of the types of people joining business-related social networks and what types of roles they may play in its usage.

Corporate Professionals Business professionals from many different levels can benefit from brainstorming through an innovation process. For those who choose to join an online innovation global network, this can take place without ever having to leave the convenience and comfort of their busy offices. Online associations are easier for many corporate professionals to pursue, as they are not limited by time and location.

Contributors There is a wide variety of people who join online business-related networks. Those who provide ideas and content are an important part of the group. Innovation providers and contributors offer ideas, knowhow, experience and content for others to learn about and build upon as projects and products are put together.

Leaders People with strong organizational skills, new ideas and management skills are often the most likely to take on leadership roles in new projects with others on an innovation global network. Organization leaders can engage with creators, innovators, technology contributors and consultants to come up with new ideas and concepts. They can provide leadership in structure and direction for teams and projects for insights, innovations, change and technology.

Experts Experts who engage on social networks for business people and entrepreneurs are typically interested in providing knowledge and insight from their respective fields with regard to technology, academics, market research and idea generation.

Consultants Consultants work with people from different fields of interest and a variety of industries to provide innovation leaders with a guide to best practices and available services. These consultants can work with others to help provide innovation strategy for new products and projects. While the ideas and concepts may be available, sometimes using or knowing the right structure, product design or innovation process may be outside of a provider's grasp. Consultants, agencies, researchers and service providers can assist others on their global innovation networks in gaining insight and knowledge.

When professionals from a variety of industries and roles join together in the same place online, the potential for regular engagement and the sharing of ideas and innovations becomes greater.

Author writes about a variety of topics. If you would like to learn more about brainstorming, visit

Source: EzineArticles
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