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Smart ForUs - Another Unintelligent Concept?

February 12, 2012 | Comments: 0 | Views: 135

Embracing a never-say-die business strategy and attitude with regards to the smart fortwo brand, smart GmbH a division of Daimler is once again displaying yet another smart concept vehicle. For those who have followed the smart car brand, know smart GmbH is the smart fortwo's manufacturer. This time around, they've revealed the worlds very first eco-friendly pickup truck - the electric powered smart For-Us concept motor vehicle.

This is a tiny mini-micro truck follows in the smart fortwo tradition and designed to carry two-passengers. However, it is substantially larger than the company's mainstay - the smart fortwo coupe. The increased bulk makes the For-Us approximately three feet longer, rendering it just a few inches short of a Mini Cooper. Additionally, the pickup bed of the For-Us is sized and setup to transport 2 all-new smart electric bikes, while being able to charge them - on the move. This makes the For-Us much like the Geely IC current model.

The quirky and appealing smart For-Us utilizes the identical lithium-ion battery along with the same electric drive in the smart ED electric-powered car due this spring.

But the question about this smart offer is becoming a recurring concern - Is this one more terrific smart concept car that will never make it to the street?

smart GmbH has produced or attempted manufacturing no fewer than 8 distinct models. These have consisted of the smart crossblade, forfour, Roadster as well as the 4-door forfour. None of these models is manufactured any longer and can only be assessed as total financial calamities.

Additionally, there were the engaging concepts of the smart concept vehicles. Beginning with the crosstown, the formore SUV, forvision, and finally the ForspeED. All came and exited without a plan for implementation or success. As a result, all must be considered as failed attempts for the automaker to grow and diversify.

The core auto for smart, has always been the original fortwo design. We believe, like the majority practical consumers - why not get the first one right? It would then be possible to proceed to greater and improved models.

Mercedes-Benz USA is now in charge of sales and service for the fortwo in the USA. Plans were for a re-launch of the smart car U.S. with potent marketing campaigns behind it. However, it appears the company is providing us with yet another reproof concept flop which was displayed at the North American International Auto Show in Detroit called the For-Us.

Mercedes-Benz (Daimler) is coming off its best year in the past decade, but their smart GmbH division remains a challenge - The initial smart car was manufactured and sold nearly 13-years ago.

Even diehard smart followers are confused about the future of smart. Lots of people are beginning to question exactly how "smart" the smart car is, and how creative will Mercedes-Benz USA marketing get in promoting this model entry? Will they finally put the appropriate amount of marketing muscle and dollars behind the line to make it a success?

J. D. Johnston

The Smart Cars

The Smart Cars provides accurate information about the smart car line. There is an ocean of information that exists on the internet, mainstream media and elsewhere that may be incorrect, outdated or for whatever reason - inaccurate. We seek to solve those issues as they relate to smart cars.

Source: EzineArticles
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Unintelligent Concept

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