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Professional Video Drives Rapid Knowledge Transfer

April 18, 2012 | Comments: 0 | Views: 173

Some human resource managers are calling it a game-changer - others are calling it a revolution. So what's all the buzz about? It's all about the way that human resources departments all across the country are using video as part of the way they conduct business. And looking at how cost effective and efficient video can be, it's anything but business as usual.

From an internal audience perspective, video has multiple uses. If your company has a large audience or an audience that is geographically spread out, it can become extremely expensive to send experienced trainers to all company offices, as well as expensive to pay for individuals to attend various training programs. Training videos can dramatically reduce these costs, as well as make the information immediately available to all employees of a company.

Once a training video has been produced, it can be delivered through your LMS, CD or DVD, as well as uploaded on an Intranet or on the Internet for employees to access. Distribution is very economical. To make it easier to consider how to use videos for training, we've put together a list of the "top ten uses for training videos for human resource professionals."

1. If a new type of technology is introduced into your company, a training video is one of the best ways to disseminate the information on how to use it. What could take weeks of training in individual or group session can be done as fast as necessary using video.

2. Introducing a new company policy? Produce a video. It's far more cost effective, and it will also serve to confirm that specific content was given to all employees. Nobody can come back later on and say, "They misunderstood the speaker who was conducting the training."

3. Want to disseminate new health and safety policies? Show them on video. You'll not only save on having to send out speakers to do the training, you'll also save on printing costs associated with in-person training seminars.

4. One of the biggest uses for video training is for new employees. In fact, one of the biggest hidden expenses for many businesses is the cost of bringing new employees up to speed and training existing employees for new job skills. Video can help reduce those costs significantly.

5. To help lower the cost of employee training, use a "job description" video. These videos outline the specific duties to be performed by employees, documenting exactly how the job should be done. Studies have shown you'll reduce overall training costs by at least 20% using these videos.

6. Now that state and federal laws mandate training for workplace safety as well as sexual harassment training, training via video can save companies a lot of money. You can train large groups of people at multiple locations all at one time using video, without any travel expenses or outside venue costs.

7. Another use of video training is to reduce the hiring cycle and reduce recruitment costs. Posting videos online on various job websites can brig in qualified candidates for a lot lower cost than using traditional recruiting methods.

8. In addition to training, videos can be used to help position companies with prospective customers and sell products. If a company has a long sales cycle, sending short-length videos out to prospective customers about updates in products and benefits can help reduce the sales cycle and bring in new business.

9. Videos can also be used as a direct response medium. Producing product videos that can be sent out when your company receives qualified customer inquiries is an effective way to sell products and increase business.

10. Finally, video training can be used to educate employees about new sales techniques. Demonstrating sales processes and methods instead of just talking about them is far more effective in terms of retaining information long term.

These are some of the top uses of video training in companies. With a little thought, you'll probably come up with some more ideas of your own.

Learn more about how professional video solves commons business challenges from growing sales, improving marketing to rapid knowledge transfer at Egghead.

Source: EzineArticles
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