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Selling Your Home With Photos

March 23, 2012 | Comments: 0 | Views: 68

It always surprises me how inadequate real estate listing photos are. Given the fact that they are buyer's fist impression, you would think properties photos would be a pretty high priority when marketing a home for sale. Photos are essentially the "calling card" of the home, and the catalyst for getting great viewings. This is especially true given our internet driven world where 90-95% of buyers do their real estate searches online. That's 90-95%, so basically that is all potential buyers.

So why? Why do I always see dim, awkward, soft focus, and just plain bland photos? These poor images do not just apply to the lower or middle priced homes, I have seen 8 million dollar homes with photos that neither inform nor impress. These are homes with $10,000 price adjustments, but they could not spend a few hundred dollars for great photos? They are missing the whole point-to try and "sell" the property. Not just put up for sale but really sell it.

Real estate photos are part of the packaging and should be vivid, rich, beautiful photos that pop off the screen and/or page. They should include showcasing the homes positive features, show the expanse of rooms, feel inviting and most of all be enticing. You want buyers to view your home as "a must see" property. Great photos can turn buyers "no", "nah" or "maybe" to a "definitely" or "I want to see that one", giving your sale more traffic, more potential offers and a definite step above comparable homes. You are in essence advertising your home.

For most of us a house is our greatest financial asset it should be presented and treated accordingly. So give your house a good fix-up, clean-up, and staging before photographing. It may take some time but, it pays off in value and has the added benefit of elevating some moving stress when the house is sold. This improved environment now sets the stage for great photographs. Being in the business I will probably always recommend going with a pro which you can usually find pretty reasonably. To give you an idea of pricing: my company we range from $350.00 (for most homes) to $700.00 (for the larger homes). Check out the website of anyone you hire and make sure they show marketable photos that appeal to you. If you like their photos, buyers will probably also. For doing the photography yourself check the link at the bottom of the page for tips.

Photos are a vital in today's market it just does not make sense to have bad ones. So invest a small amount of time and money so that you can get the full potential from your home investment. Think of it this way if "a photo is worth a thousand words" what are yours telling people?

"A whopping 89 percent of buyers start their home search online. How your house looks online is the modern equivalent of "curb appeal." Get rid of your clutter and post at least eight great photos to win the beauty contest." Barbara Corcoran (TODAY money, Shark Tank)

For tips on photographing your house go to:

To see my website go to:

By, Nicole Larson Dwell Inc. Home Staging and Photography

Source: EzineArticles
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