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Home Staging With Virtual Staging - Save!

May 01, 2012 | Comments: 0 | Views: 150

So what is virtual staging and how can it help you?

Let's start with what it is not. Vacant home staging, whether traditional or virtual staging, is the creative ability to make a home present it's best face to potential buyers. Traditional or virtual, staging is NOT about using digital capabilities to hide imperfections or to create the illusion that a home is bigger than what it is.. Virtual Staging should not be used to remove walls, change wall colors or countertops or replace carpeting; that is remodeling not home staging. Both forms of staging should be used to place attractive furniture, decor, area rugs and art to transform a house into a warm and inviting home for someone to want to buy.

Virtual Staging follows the same principals as traditional home staging. It places furniture, area rugs, decor and art in the photos of a vacant room or entire house so buyers can get a better idea of the vacant property as a home.

Nearly 85% of potential home buyers say that decorations or home staging are the most important factor when viewing a home photos. Home staging photos that don't look realistic can do more harm than good in the sale process. Home staging can have its negatives. Some non-professional or non-experienced virtual staging firms will place oddly oriented, disproportionate and unrealistic furnishings in the room and home and cause the photos to look unrealistic and only serves to distract the viewer. The ultimate effect could be to cause them to reject the visual of actually living in the home. With Virtual Staging, realism is the most significant value brought to the potential buyer.

Several "johnny come lately" upstart staging firms try to short-cut the process and have turned to CAD (computer aided design) style techniques, utilizing computer generated furnishings. The CAD furnishings are "compiled" using computer software to develop furnishings that have never existed in real life. The development process of using CAD furnishings is far easier approach, but the finished product can often look like it cam out of a video game.

A far better approach to insure the quality of the finished product is to use digital photos of real furniture and furnishings. In addition to the immediate advantage of realistically staged photos the real furniture and furnishings approach provides the ability to continuously update inventory to stay in step with current styles and trends.

For more information on Virtual Staging please go to

Stephen D Gross is President and CEO of Main Street Sourcing,, a leading Internet Online Marketing firm specializing in branding, marketing, promotion, and conversion for small businesses nationwide.

Source: EzineArticles
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