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The No 1 Reason Designers Get Stuck - When Making A Living Doing What You Love Isn't Working Anymore

April 18, 2012 | Comments: 0 | Views: 74

For decades I was able to do very well, building my business around what I love, creating beauty as an interior designer. I felt incredibly blessed to be living my passion, and positively affecting my clients' lives through excellent design.

The economy through me for a loop, however. I couldn't rely anymore on the phone ringing with projects in order to get to do what I love. The weight on my shoulders was becoming unbearable. From wondering if a potential client would hire me or not, to an existing client watering down my design (thereby watering down the potential for happiness they would experience with the result) due to budget constraints. I have no problem working with a wide range of budgets, but to live my life the way I want to, means making enough money. And that's not always possible when clients' budgets are cut to the quick.

I was near panic, like a deer caught in the headlights. Frozen. Spinning. Interior design was so much a part of me, I couldn't imagine doing anything else. This is what I had to offer the world as my purpose for my life, if you will. The ensuing indecisiveness and my drifting focus was the worst consequence. It held me down and kept me stuck. Just as Napoleon Hill's devil explains in Outwitting The Devil, without clear thought and focus one's drive is relinquished and you become simply reactive, rather than proactive in creating your own life. Not a happy way to live!

The beginning of the answer for me, was diversification. But this was a bit tricky. I know other designers who have gone into product design, such as area carpets, furniture and fabric design. Over my years in the business, designing product becomes part and parcel of the job, and I've certainly done my share from which I could create product lines. The downsides however, included manufacturing and marketing the products. That's not my passion, design is. Nor did I want to invest the necessary up-front costs. I needed to think outside the box.

Over the years I've heard over and over, "I wish I could afford your services". What if either I didn't need to be paid to do what I love, or if I could help people afford what I do? Either would work; both would be heaven.

I now knew what my goal was. To create beauty, without concern for the income it might provide. All I needed, was clear thought on how to get there.

I knew I needed to find something that I could build to create income while still working my design business. And I wanted to create something that would allow me to design as I wanted to, not as I needed to. I didn't want to just trade my time for money. At this time I had been reading Robert Kiyosaki's books, and decided to focus on building an actual asset, not simply another business. I wanted something that would be able to provide me income, eventually without my day-to-day involvement.

Here however, I found another set of really bright headlights. Another point of indecision, the way out from which I would come to find, held true to the axiom, "You don't know what you don't know". My thought process went something like this: I asked myself, "what could I leverage, to create residual income; passive income that would come without my day-to-day involvement?"

I ticked off the things I knew about. Investments to earn interest, but I didn't have any real money to invest. Real estate. I owned a house, but the rent I was receiving didn't even cover the mortgage. Plus, dealing with tenants wasn't much fun. I used to trade options, but I had to access my margin accounts to pay bills as my design business circled the drain.

I had a friend who bought a Fast Frame franchise in San Francisco. A business franchise can be a wonderful idea. The business systems are already in place. Just follow the system, and she could be successful.

All she needed to do was pay for it, and hire the employees and open the doors. Well that, plus maintain inventory, manage employees, vendors and the leasing company, and pay a substantial monthly operating expense for rent, utilities, workers comp and other insurances and the like.

On top of all that, every month she had to pay a percentage back to the Fast Frame corporation for the privilege of opening the store. I don't know how much Fast Frame requires, but I understand McDonalds franchises have to pay upwards of 5% to the McDonalds corporation. That's a big hit off the bottom line.

But I loved the concept of a franchise. It just made sense. A proven formula just handed over, and you're in business. There were still missing parts, though. The traditional business franchise I knew, wasn't the answer for me.

However, I was starting to glance around the headlights. At least I had the questions in mind, in order to find my answer. Here they are:

1. Would I have to spend a lot of money to get it started?

2. Was it scalable, meaning could I start slow and build it as I wanted to?

3. Could I schedule it into the nooks and crannies of my day?

4. Could it benefit others?

5. Would it allow me valuable time to do what I love, my "passion" business of interior design?

6 Would it take the financial pressure off of my need to secure a (very) nice retirement?

Everyone should have the opportunity to live on purpose; to create from inspiration; and be empowered to do what they love.

For more information, and to learn about the answer I found (is it right for you, too?), visit

While there, be sure to download your Free Report, "The Luxury Housing Industry's Small Business Owner's Guide to Leverage & The New Economy".

Source: EzineArticles
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Article Tags:

Business Franchise


Fast Frame


Interior Design


Doing What You Love


Know Your Purpose


Making A Living

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