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Why Achieving Goals Is Frustrating

February 22, 2012 | Comments: 0 | Views: 109

Goals are maddening. They sound so straightforward when you say them. It's when you try to achieve them that you seem to stumble into a massive pit filled with details that clamor for your attention and problems that plant themselves in front of you as if daring you to try to pass. In the wake of this onslaught, your goal falters and you must face the reality either that you will never achieve it or that getting there will take massively more effort than you had hoped.

Let me give you an example. Suppose that you have this goal:

I am going to start a new business offering a coffee service to local offices.

There you have it. One sentence. Simple.

What do you need to do to reach this goal? Well, you'll need to get some coffee machines and some supplies, then start knocking on doors. You might not get enough business or sign up enough customers to make a profit, but the goal is straightforward.


Let's take a closer look.

You will offer coffee. What kinds? Regular? Bold? Decaf? Flavored? What flavors? Will you offer hot chocolate? Low fat as well as regular? How about tea? Regular? Herbal? Oriental? And which ones because there are so many? How about powered soups? What flavors? Dried noodle bowls? Which ones? Will you include packaged snacks like chips or chocolate bars? Okay, which brands? Sizes? Flavors? You'll need to offer sweetener. Sugar? Artificial? Diabetic? What about creamers? Liquid? Powdered? Non-dairy? Low fat?

If your head is spinning, we've just started. All of these details concern the service itself, but there are others that deal with setting the service up. For example, you'll need a business license. Will you incorporate? Do you need an office? A warehouse? Office equipment? Shelving? Software? Contracts with suppliers? Contracts with customers? Delivery schedules? A web site? Will you need financing? A loan? An investor? Will you advertise? Where? Who will design the ads?

And for all these details, each one gives you two problems.

First, most of them require a decision. Take packaged snacks. Will you offer them? You could, but will you? More important, how do you make this and all the other decisions in a manner that's best for you, your customers, and your company without resorting to flipping a coin?

The second problem is where do you start? Imagine that it's now day one and you are sitting at your desk, full of energy and excitement at the vision of your goal. What do you do first? Research suppliers? Incorporate? Reserve a domain name? Start writing a business plan? Research the competition? Where do you start and what do you do next?

Now, I'm not trying to discourage you. I'm not suggesting that you abandon your goal and retreat into your current job, but wouldn't it be great if there were some proven way to deal with these details? Some established process to tame them and to create a day-by-day plan to take you from now to your goal.

Well, there is. It's called "project management," and it's now available for personal goals.

Jolyon Hallows is the creator of The Systematic Goal: a system using proven techniques for goal setting, goal planning, and goal achieving. He is an accomplished project manager, he has written two professional books on project management, he is on the faculty of a university diploma program in project management, and he has personally trained over a thousand project managers worldwide.

Source: EzineArticles
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Achieving Goals


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