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What Are the Major Challenges Organizations Face While Delivering Product-Based Training

April 20, 2012 | Comments: 0 | Views: 151

Acquiring in-depth knowledge about products and services of a company is extremely crucial for its employees. With accurate product information, sales and marketing representatives of the organization will be able to offer valuable advice to customers depending on their requirements. Hence, imparting product training in the most effective and flexible way is of paramount importance. However, delivering product training is not as easy as it sounds. Organizations need to cope up with various challenges in order to achieve best results through training.

Let's take a look at the major challenges companies confront while organizing a product training session.

Dealing with excessive information about different products

This is one of the most significant challenges companies deal with during the product training sessions. With an information overload with respect to each product, it becomes difficult for the trainer to impart knowledge in a compact and effective way. Moreover, with frequent new product launches coupled with the changing market scenario, employees need to keep a detailed track of these developments. From this point of view, it becomes often difficult for the trainers as well as the learners to deal with such a huge volume of information.

Dealing with budgetary and time constraints

Budgetary and time constraints often become a significant hindrance to an effective training process. Although organizations want their employees to have an in-depth knowledge about their products, yet they cannot dedicate the required time towards employees to pursue training. Most of the organizations cannot afford their employees taking leave from their workplace for an extended product training session. In addition to this, organizing a comprehensive product training session involves significant monetary investments. A lot of mid-sized and small-scale organizations fail to bear this additional expenditure. In such cases, the biggest challenges for the organization is to come up with cost-effective means of delivering product knowledge training to their employees on a continuous basis.

Product-centric training versus customer-centric training

For sales and marketing professionals, just having product-based training is not enough. They need to be perfectly confident of convincing the customer about the benefits of using a particular product or services. Most of the time, they need to face customers who seek value. They need to align customer needs with the benefits that the product provides. However, often, the corporate training sessions fail to cater to the diverse requirements for customer-centric trainings. Developing a training program that sells solutions to customers' problems often becomes a major challenge for organizers.

Keep in mind that sales people are not intuitively interested in obtaining product knowledge. Make sure that you have adequate resources to deal with the problems that are likely to crop up during the product training session, so that you can steer the training sessions in a successful direction.

Jonathan is a professional trainer. He employs latest technology for online class registration and online training registration that results in more attendance and ROI.

Source: EzineArticles
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