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Plastic Cards: Unique Fundraising Opportunities!

April 02, 2012 | Comments: 0 | Views: 228

Plastic discount cards have been around for a long time, decades in fact! In that time school bands, sports teams, churches and civic groups have flooded their communities with "special offers" that will more than cover the cost, often $10.00, of the discount card. The only problem is, that like a natural disaster, the "flood" of these cards diluted the market and made them less popular as a fundraising tool.

Before discussing how you can turn these cards into unique opportunities, let's review what is available. There are a number of firms that sell pizza cards, fast food cards, tire cards, and even specialty restaurant cards. The problem is that these are for the most part national chains that have franchises which will sometime refuse to accept the discount card in their place of business. This can only upset your customer who purchased the card from your group in good faith.

The next problem comes with the minimum order requirement many firms will place on your organization. Most firms start with a minimum order of 250 cards. This may seem to be a small amount if you have had proven success with their card in the past, but if you are just starting out, 250 cards can mean a commitment on your part of hundred's of dollars and no assurance they all will sell.

So with the above in mind, consider what the ideal situation would be for your organization. First, a low minimum order requirement to see how the cards will sell, second, local businesses that will give you a discount and honor the card, and finally the most important item of all, you need a card that will give your organization profit margins ranging from 65% to 85%. There are firms that can give you those features in your card, but it might take a little work on your part. What you need to do is to locate local business that will provide a discount off their price or support a "buy one get one FREE" offer.

Consider these questions, "Would you give a group $10-$15.00 for a Restaurant Card that featured places you would never eat or that had bad reputations?" Probably not. Or, "Would you buy a card that featured tire shops or oil and lube places that you didn't know or trust?" Again, probably not. So the key to your successful card is not the national chains, but the local businesses that you and your customers know and will frequent. This will require a little effort on your part, but once these businesses are signed on, you will have a fundraising program that will last for years!

Discount Card Fundraisers are easy to implement, require little monitoring, and no initial cash outlays on your part. Profits will add up quickly. If you have just 50 kids selling 3 cards each at $10.00, you would realize 70% (based on card cost of $3.00 each) profit or more simply put, $1050 in cash for your group!

To learn more about this and other fundraising programs, please visit

Source: EzineArticles
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