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How To Use Kickstarter To Fund Your Creativity

April 18, 2012 | Comments: 0 | Views: 183

All it takes is one creative idea. There have been $100 million in pledged funds in a little over two years for thousands of entrepreneurs, artists, and inventors. has a 46% success rate with 11,836 successfully funded creative projects in 2011. If you have a great idea but lack the necessary capital, you need to know everything about this online funding platform.

Launched in 2009, has created a portal to bring together creative ideas and financial backing. Creativity is the essential element for any Kickstarter project, but there also have to be clearly defined parameters for accountability. The framework is all-or-nothing funding so being realistic with your proposed budget is very important. If your project is not fully funded by the deadline set then you don't receive any funds pledged. If your project is over-funded by the deadline then you receive all the funds pledged.

The idea is simple

• Create a pitch for your creative project, product or idea • Determine the dollar amount your project needs to be successful • Setup rewards for each "pledge point" • Determine a funding timeline • Interactively watch the pledges come rolling in

This online platform gives you the ability to advertise directly across the internet and, most importantly, you don't lose ownership in your project.

One of the biggest factors in creating a successfully funded project is a great web-based video. According to Kickstarter, the difference in success rate between projects with videos and without is 54% compared to 39%. A video allows you to convey passion, emotion, and humor to your potential backers.

Creating a great video takes work, creativity and some digital video equipment but in the end when your dream is funded it suddenly becomes a small stepping stone. With so many projects launching that include video, yours has to stand out so how do you accomplish that?

Demand attention with your Kickstarter video

• Brainstorm a lot - choose a creative theme • Be unique - don't just stand in front of the camera and talk • Utilize friends and family - for review, critique, suggestions, talent • Tell a captivating story - this involves a lot of writing with trial and error • Find equipment - a great video requires good digital video equipment and video editing • Take the time to get it right - you have to be able to evoke an emotion from your audience • Make at least one cameo - your backers will want to know who you are

Some key statistics to remember for your video

• A recent YuMe study found that 49% of their survey respondents watch online videos daily.• Length matters! In this case shorter is better. Research conducted by Wistia shows 30 seconds is the ideal amount of time for greater odds that your audience is watching the entire video. If you message needs more time then put the most important pieces up front.

Now, after you have a completed video take a breather and come back to it. If it's too long, cut pieces out, if something needs to be re-shot or re-edited then do it. Your online audience is impatient and they need to be wowed immediately.

You want to get this video right and that means time, effort and possibly some upfront investment. Once you have a spectacular video that tells everyone why they should give you their money, the hard part of putting your Kickstarter campaign together is finished.

In 2011 it was evident that the video argument was being heard because 80% of new projects launched with a video. In 2009 that percentage was only 53%. The two reasons people support projects are the rewards and compelling stories. Your video is the best avenue to tell that story.

Dee Willis is an author representing Discovery Media Productions in Portland, Oregon. If you're pursuing any creative endeavors that require professional video we'd love to talk about it.

Source: EzineArticles
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