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What Exactly Is An Ezine?

February 25, 2012 | Comments: 0 | Views: 189

Have you ever heard of ezines? And did you then ask yourself "what is an ezine"? Don't worry, you are not the only one. Ezines are also known as email newsletters and e-newsletters. They are produced by organizations and send to your email inbox. You are able to subscribe or opt-in to these ezines, as well as being able to unsubscribe at any time, of course. So next time you ask yourself "what is an ezine?" you will at least have some answers. However, it is likely that you will want to know a few more details, including how often they are sent, what the legal bits are and so on. This information is relevant whether you are receiving ezine or whether you are considering compiling one.

The frequency of ezine newsletters depends on each organization. Some send more than one per day (which is generally not recommended). Most send one either every day (or working day), or one a week. But the frequency really is up to the organization. If you are thinking of writing ezine yourself, on tip is that the ezine should be regular. Whether you send one as often as once a day, or as little as once a year, consistency is the key. So long as you stick to your frequency, people will know what to expect and will look forward to the ezine. Of course, for those considering sending ezine who wonder "what is an ezine" it is important to remember that it is first and foremost an advertizing tool. Hence, making it interesting and readable and trying as much as possible to get people to look forward to their ezine is one of the most important things. Hence, add information that is useful to your ezine. You could consider adding vouchers or discount codes, for example, to ensure that your ezine doesn't get marked as spam as soon as it starts arriving in a person's inbox.

One of the most important things to consider is the legality of ezine. Permission has to be given for ezine to be sent. If you are considering writing ezine, make sure your subscribers opt in to this. The best way to do this is by asking people to enter their email address on your website and to then send them a confirmation link via email. This will prevent you from being accused of spamming. An ezine should never be classed as spam, but what else is an ezine not? Basically, it is not only web-based. Of course, you can and should publish your ezine on the web, but it also has to be emailed out in order to be anything other than a webzine. Ezines are one of the most important business tools available in the market today when it comes to marketing and advertizing, so know what you are doing and do it right.

If you're looking for a place to learn about ezines the directory of ezines is a great place to learn what you need to get started.

http://mcgdan123.blogspot.com/

Source: EzineArticles
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